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Huawei launches Windows phone in Africa

Chinese telecoms giant Huawei has unveiled a bespoke Windows-run smartphone exclusively available in Africa. The customised device is being launched today in partnership with Microsoft as part of its new 4Afrika Initiative. This includes plans to develop cheap wireless broadband in the Rift Valley in Kenya and help local people in South Africa and Egypt develop Windows apps. Prices for the new device have not yet been announced. “Our aim is to be the most affordable Windows phone in Africa,” Gustavo Fuchs, director of Microsoft Windows Phone division in the Middle East & Africa, told the BBC. It will initially be rolled out in seven countries: Egypt, Nigeria, Kenya, Ivory Coast, Angola, Morocco and South Africa. The phone will be marketed depending on the retail climate of those individual nations, Mr Fuchs explained. “At first we are making the product available across the southern market. “We’re looking at the biggest channel for each country. In South Africa, it’s operator-led, in other markets like Nigeria and Angola there’s a mixed environment and in the Ivory Coast they are only sold at retail.” Accessibility. The phone will be connected to a customised app store including applications designed and built by Africans. “Affordability is important but without the right local content we believe a lot of users will not see the benefit in the change from a basic feature phone to a smartphone,” said Mr Fuchs. More…

Message received by Covalence | Region: Africa | Company: Microsoft, Huawei | Source: BBC |  Correspondent: Barthélémy Kilosho, ENTRAIDE

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