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The Coca-Cola Company Joins (RED) to Help Eliminate AIDS

Partnership will benefit the Global Fund to help bring about an AIDS-free generation by 2015. ATLANTA, Dec. 1, 2011 – The Coca-Cola Company today announced a multi-year partnership with (RED) to raise awareness and money for the Global Fund’s efforts to virtually eliminate mother-to-child transmission of HIV by 2015. The partnership includes an initial commitment of more than $5 million USD from The Coca-Cola Company over the next four years. This commitment will fund marketing awareness campaigns activated through global Coca-Cola music initiatives and programs. As part of the $5 million USD contribution, a minimum of $3 million USD will be donated directly to The Global Fund to purchase anti-retroviral medicine and distribute literature. “It’s encouraging to think that we could witness an AIDS-free generation during our lifetime,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. “We’re proud to help this effort and believe it complements the current work we’re doing in many parts of the world to educate and prevent HIV/AIDS as well as provide support to people affected by this preventable and treatable disease.” More…

News selected by Covalence | Country: Global | Company: The Coca-Cola Company | Source: The Coca-Cola Company

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