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Unholy alliance: green NGO’s buddy up with big corporations

Nature Conservancy, Conservation International, WWF, Sierra Club — are the biggest environmental NGO’s losing credibility by receiving funds from major corporations? While at Copenhagen I found myself faced with a troubling reality — as more and more corporations realize there is a wealth opportunity in climate and environmental initiatives, they are starting to throw big dollars at environmental NGO’s to help them green up.The only problem is that both are now walking the fine line between greening and greenwashing . Nature Conservancy, Conservation International, WWF, Sierra Club– all have taken on substantial corporate dollars. Some of those dollars are going to great things. Take WWF whoseClimateSavers initiative which is helping big corporations like IBM, JohnsonDiversey, CocaCola, HP reduce their greenhouse gas emissions. But some of that money might end up hurting the environment. Take WWF’s unholy alliance with IKEA , which forced them to release a press statement that essentially relieved IKEA of its corporate responsibility when it wrongly reported that its wood was not taken from endangered forests, which of course it was. More…

News selected by Covalence | Country: USA | Company — Ethical Quote link: IBM, Coca-Cola Co., HP, IKEA | Source: Mother Nature Network

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