BrandWatch — December 2007: Better welfare

Clothes chain Gap is planning to label its clothes “sweatshop free”. Following claims that the company has sold clothes made in factories that use child labour, the firm met anti-sweatshop charity Global March Against Child Labour to discuss ideas such as allowing customers to track where their clothes were made online. More good news for Marks & Spencer and their reputation as a flag flyer for ethical retailers from reputation research firm Covalence’s annual retail industry report. This tracks how the ethical efforts of supermarkets are perceived by non-governmental organisations, the media and other groups, and found M&S ahead of its rivals. The world’s largest retailer, Wal-Mart, is still playing catch-up, although the study found a growing feeling that the company was making good progress towards being more responsible. Image source: Covalence. > Continue.

Publication: Covalence in the News | Country: Global | Company: Wal-Mart, Marks & Spencer, Gap Inc. | Source: Ethical Corporation