Underpinning CTB’s Easter activity is the company’s ‘Purple Goes Green’ initiative. For the first time, specifically for Easter, it will see a significant reduction in packaging as well as an exciting new alliance with the National Trust to emphasise the fun element of Easter. Easter is the largest occasion in spring and confectionery plays a key role with sales worth Â£273m. This year with Easter Sunday falling on 23 March, the season is only twelve weeks long — three weeks shorter than in previous years. This means it is more important than ever to offer consumers an exciting range of products and ensure they are on-shelf from the beginning of January and are available right up until Easter weekend. Acting Head of Customer Relations at CTB, Kate Harding says: “People are looking for more of the tradition and ritual to return to the Easter occasion. We are introducing a range of chocolate eggs and products that will offer this and importantly, will also use less packaging as part of our efforts to reduce the impact on our environment.” Image source: talkingretail.com. > Continue.