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L’Oréal the best of a bad lotL’Oréal the best of a bad lot

071129_deeperluxury2.jpgL’Oréal comes top in WWF’s appraisal of the environmental and social records of the leading luxury brands, despite the French luxury cosmetics giant scoring only a C+ on the A-F scale. WWF is calling for luxury brands to improve their environmental and social record, as well as asking celebrities to consider these factors before endorsing a brand, in a recent report called Deeper Luxury. The charity highlights a number of threats to the luxury industry that it feels could be solved if brands were to improve their record in social, governance and environmental issues. The report rated 10 of the world’s leading luxury companies, including L’Oréal, PPR and LVMH. The companies were rated regarding their self reported performance in the area (data from the Ethical Investment Research Service (EIRIS)) and public and media perception of the company (data from Covalence). L’Oréal and LVMH gained the C+ grade, out of the A-F grading system, with PPR gaining a D. No company was awarded higher than a C+. From this the report concludes that “despite strong commercial drivers for greater sustainability, luxury companies have been slow to recognise their responsibilities and opportunities” to improve their record in these areas.

Publication: Covalence in the News | Country: Global | Company: Tod’s, Bulgari, Swatch, PPR, Richemont, Coach, LVMH, Hermès, L’Oréal, Tiffany | Source: Cosmetics design-europe.com

You can download the report for free at: http://www.deeperluxury.com
See the reaction to the Star Charter at http://www.starcharter.net
And if you work in the sector, become involved at http://www.authenticluxury.net

071129_deeperluxury2.jpgL’Oreal comes top in WWF’s appraisal of the environmental and social records of the leading luxury brands, despite the French luxury cosmetics giant scoring only a C+ on the A-F scale. WWF is calling for luxury brands to improve their environmental and social record, as well as asking celebrities to consider these factors before endorsing a brand, in a recent report called Deeper Luxury. The charity highlights a number of threats to the luxury industry that it feels could be solved if brands were to improve their record in social, governance and environmental issues. The report rated 10 of the world’s leading luxury companies, including L’Oreal, PPR and LVMH. The companies were rated regarding their self reported performance in the area (data from the Ethical Investment Research Service (EIRIS)) and public and media perception of the company (data from Covalence). L’Oreal and LVMH gained the C+ grade, out of the A-F grading system, with PPR gaining a D. No company was awarded higher than a C+. From this the report concludes that “despite strong commercial drivers for greater sustainability, luxury companies have been slow to recognise their responsibilities and opportunities” to improve their record in these areas.

Publication: Covalence in the News | Country: Global | Company: Tod’s, Bulgari, Swatch, PPR, Richemont, Coach, LVMH, Hermès, L’Oreal, Tiffany | Source: Cosmetics design-europe.com

You can download the report for free at: http://www.deeperluxury.com
See the reaction to the Star Charter at http://www.starcharter.net
And if you work in the sector, become involved at http://www.authenticluxury.net

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