WWF and Coca-Cola announce partnership to conserve freshwater resources

Beijing, China — The Coca-Cola Company has launched a multi-year partnership with WWF to conserve and protect freshwater resources, including seven of the world’s most important freshwater river basins. “We are focusing on water because this is where The Coca-Cola Company can have a real and positive impact,” E. Neville Isdell, Chairman and CEO of The Coca-Cola Company, told WWF’s annual meeting in Beijing. “Our goal is to replace every drop of water we use in our beverages and their production. For us that means reducing the amount of water used to produce our beverages, recycling water used for manufacturing processes so it can be returned safely to the environment, and replenishing water in communities and nature through locally relevant projects.” Image source: © Brent Stirton / Getty Images / WWF-UK

News selected by Covalence | Country: Global | Company: Coca Cola Company | Source: WWF-US