BSkyB chief executive James Murdoch has warned that it might prove “dangerous” for brands and their reputations not to take action against climate change, in an exclusive interview with Marketing Week. Murdoch says: “Our customers will care about this issue…
Everything we buy could have "carbon footprint" labels to tell us how green the product is under a government plan unveiled today. Just as food carries warnings on salt, sugar and fat, the new labels would carry a sign or…
Late last week a Swiss organisation called Covalence announced the latest results of its ethical reputation ranking. There are loads of these kinds of things available, but I think this one is of particular interest. The rankings are developed by…
After naming and shaming, and the media and blogs as watchdogs, we are seeing a multiplication of the social responsibility, sustainable development and ethical rankings. The Swiss ethical quotation company Covalence, has just published its first quarter ranking, and the…
