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P&G Expands ‘Future Friendly’ Marketing Effort

Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility under the guise of consumer education. P&G, which owns Tide, Pampers, PUR and Duracell, among other brands, first introduced Future Friendly at the 2009 Clinton Global…

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Tropicana: Trying to Make a Greener Orange Juice

How green is your orange juice? A couple of years ago, PepsiCo, which owns the orange-juice brand Tropicana, tried to size up the carbon footprint of the popular morning tonic. It found that each half-gallon carton of OJ is responsible…

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Unholy alliance: green NGO’s buddy up with big corporations

Nature Conservancy, Conservation International, WWF, Sierra Club -- are the biggest environmental NGO's losing credibility by receiving funds from major corporations? While at Copenhagen I found myself faced with a troubling reality -- as more and more corporations realize there…

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Unilever budgets N25m for water, sanitation

Unilever Plc says it has set aside N25.2m to sink boreholes and construct toilets to demonstrate its commitment to the water, sanitation and hygiene campaign. The company’s Managing Director, Mr Thomas Boedinger, disclosed this on Tuesday at Okpoga, Benue State,…

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IBM makes Earth-friendly plastic from plants

IBM researchers on Tuesday said they have discovered a way to make Earth-friendly plastic from plants that could replace petroleum-based products tough on the environment. The breakthrough promises biodegradable plastics made in a way that saves on energy, according to…

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Point d’achèvement, 5 Chantiers… La RDC sur des charbons ardents

L’heure est cruciale pour la République démocratique du Congo. Autant elle doit réunir toutes les conditions optimales pour atteindre le point d’achèvement et accéder au Programme PPTE pour bénéficier de la réduction de la dette extérieure, autant le Gouvernement est…

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