P&G Expands ‘Future Friendly’ Marketing Effort

Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility under the guise of consumer education. P&G, which owns Tide, Pampers, PUR and Duracell, among other brands, first introduced Future Friendly at the 2009 Clinton Global Initiative in September of 2009. Now, with a full marketing launch kicking off the week of March 29, P&G hopes to reach or exceed its original pledge of providing conservation education to at least 50 million U.S. households by the end of 2010. In addition to television advertising and an extensive social networking and consumer engagement component, more than 15,000 retail locations will participate in the initial phase of Future Friendly. More…

News selected by Covalence | Country: USA | Company — Ethical Quote link: Procter & Gamble | Source: Environmental Leader