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Toxic avengers target Target

Environmentalists – some in hazmat suits, some in tank tops – protested outside of Target at the Atlantic Terminal Mall on May 24, decrying the discount chain’s refusal to phase out the sale of some vinyl products, which are believed…

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Murdoch: Neglecting green issue ‘dangerous’ for brands

BSkyB chief executive James Murdoch has warned that it might prove “dangerous” for brands and their reputations not to take action against climate change, in an exclusive interview with Marketing Week. Murdoch says: “Our customers will care about this issue…

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Et si la finance sauvait la planète ?

Coup de pub ou signe des temps ? Le géant financier britannique HSBC a annoncé, mercredi 30 mai, 100 millions de dollars d'investissements (74,5 millions d'euros) au cours des cinq ans à  venir pour combattre le réchauffement climatique. Cette somme…

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GSK, BMS, J&J top ethical ranking list by Covalence

GlaxoSmithKline is at the top of ethical-monitoring firm Covalence's ranking list, followed by Bristol-Myers Squibb and Johnson & Johnson. The quarterly report, which ranks the top 10 highest-ranking pharmas, reveals that the amount of revenue a company earns does not…

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The Ethically Challenged: How Pharma Fares

In these ethically challenging times, which drugmaker has its act together? Covalence, a research group based in Geneva that tracks ethical reputations, recently released its quarterly update in which various industrial sectors were examined. The firm compiles its rankings and…

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Poison suisse pour paysans du Sud

Interdit d'utilisation en Suisse et dans plusieurs pays européens à  cause de sa dangerosité, le Paraquat continue néanmoins à  faire les beaux jours de la multinationale suisse Syngenta. Ce puissant herbicide est en effet largement utilisé dans les pays du…

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Pepsi: Repairing a Poisoned Reputation in India

Indra K. Nooyi says she still feels guilty filling a bathtub with water. It sounds far-fetched coming from the chief executive of a major multinational corporation, until you consider her early years. Nooyi, the chief executive of PepsiCo Inc. (PEP),…

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The Blue Gold

Nowadays the problem of the water is becoming more important than ever before. After the World Water Day on 22th March 2007 many international organisations such as United Nations, WWF and others launched an alarm for the scarcity of water…

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