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Garnier Expands Commitment to Sustainability Turning Non-Recyclable Waste into Something Beautiful

Garnier Expands Commitment to Sustainability Turning Non-Recyclable Waste into Something BeautifulGarnier, a subsidiary of L’Oreal, USA, in partnership with TerraCycle® and GrowNYC, announced today the ground-breaking of the Garnier Green Garden — the first community garden made from non-recyclable post-consumer beauty waste. The announcement is part of a long-term goal for Garnier to find greener, more sustainable solutions for beauty care products.On June 14, hundreds of L’Oreal USA employees will participate in a major restoration project designed to rebuild a local New York community garden, which was badly damaged by Hurricane Sandy. Located at 237 East 104th Street, the Union Settlement Association is East Harlem’s oldest and largest social service agency, servicing 10,000 city residents including senior citizens, preschoolers and community members. When the restoration project is complete, the garden will be turned over to Union Settlement community members and GrowNYC who will grow and maintain food, flowers, and herbs in dozens of newly-installed garden beds made out of recycled beauty materials. The garden is estimated to yield 1,500 pounds of vegetables a year. “We’re thrilled to have created a program that has the capacity to impact the quality of life for an entire community,” said David Greenberg, President of Maybelline New York-Garnier-Essie. “Our commitment to sustainability isn’t just about keeping packaging waste from personal care and cosmetics products out of landfills, but it’s also about reusing that waste and providing a foundation for greener living.” More…

News selected by Covalence | Country: USA | Company: L’Oréal | Source: Reuters

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