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Gucci Aims to Reduce Packaging, CO2 Emissions

At the center of Gucci’s new eco program is the company’s ‘green’ packaging initiative that aims to reduce materials consumption, exclusively use paper certified by the Forest Stewardship Council (FSC) and be 100 percent recyclable. The initiative will be launched at all of Gucci’s 284 directly operated global stores starting in June 2010. Through Gucci’s new eco program, the company expects to reduce 35 tons of plastic waste, 1,400 tons of paper, about 10,000 tons of CO2 emissions and about 4 million liters of gasoline by the end of 2010. All of Gucci’s suppliers participating in the launch of the new packaging are FSC certified. The FSC certification verifies that all trees used to create the paper for the shopping bags and gift boxes come from well managed forests and that every stage in the production chain meets the FSC standards, says Gucci. The inside of the shopping bag features the sentence: This shopping bag is FSC certified and made of 100 percent recyclable material. All plastic laminated surfaces have been removed from the shopping bags and boxes. Tissue paper is no longer coated and both ribbon and garment bags have been switched from polyester to cotton. More…

News selected by Covalence | Country: Global | Company — Ethical Quote link: PPR | Source: Environmental Leader

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