Kodak Launches New Environmental Messaging Symbol; New Sustainability Website Also Created

A green and yellow leaf is now starting to help educate customers about the environmentally oriented benefits of KODAK Products and Services, and to promote the company’s commitment to sustainability. Kodak is beginning to attach this green and yellow leaf logo to marketing and advertising materials and packaging that include claims that directly address environmental improvements or programs unique to Kodak. Examples include environmental product attributes that result in unique value propositions, services that help customers manage their environmental footprint, recycle and reuse programs, and initiatives that seek to educate customers and the public about Kodak’s commitment to environmental responsibility. The new leaf logo, for example, now appears in claims relative to the KODAK Adaptive Picture Exchange, a retail photofinishing system, uses no water, produces no chemical waste, consumes 70-90% less energy than comparable traditional minilabs. More…

News selected by Covalence | Country: Global | Company — Ethical Quote link: Kodak | Source: Kodak