Walmart, Marks & Spencer, Nike: Harbingers of Change?

A few years ago, a book entitled Change or Die made the case that despite the exhortations of management hipsters and hyperbolic CEOs, companies seldom change the way they operate and people rarely modify their behavior. That in fact, even when a crisis demands change, the scientific evidence shows that nine out of ten times, we don’t. For many readers, it was a startling assertion. But for those who’ve spent years trying to persuade business to break with convention and commit to an authentically sustainable ethos, the argument that CEOs are as “resistant to change as anyone” was remarkably ho-hum. Never mind the surging number of C-level execs who are lining up at sustainability conferences to pronounce their passion for “responsible” corporate behavior — too many are too ready to settle for tiny tweaks to the status quo. They glorify their efforts to be a little less bad, hailing them as examples of important change. Meanwhile, business as usual continues apace. More…

News selected by Covalence | Country: Global | Company — Ethical Quote link: Walmart, Marks & Spencer, Nike | Source: GreenBiz.com