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Unilever, M&S top environmental firms

091103_unepfi.jpgUnilever, the Anglo-Dutch consumer goods giant, and Marks & Spencer, the British retail chain, are among the companies with the most developed environmental policies, and which are also making the most effective use of these activities to differentiate their brands, a UN report has found. The Linking Shareholder and Natural Value study was produced by the UN’s Environment Programme’s Finance Initiative, conservation charity Fauna & FloraInternational and a business school in Brazil. It assessed 31 firms across a number of industries, including some of the world’s biggest multinationals, and found that 65% were incorporating matters such as biodiversity, ecology and sustainability (BES) into their marketing campaigns. More…

News selected by Covalence | Country: Global | Company – Ethical Quote link: Unilever, Marks & Spencer | Source: Warc

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