DJ AM + Diet Pepsi Team Up On New Bottle To Benefit Charity

Last night marked the launch of Diet Pepsi’s limited edition bottle, designed by legendary graffiti artist Stash. Known for his sneaker designs, Stash teamed up with fellow sneakerhead DJ AM and Diet Pepsi in a charitable effort to better the environment. The event, produced by The RPM Group, was held at NORT, as an homge to the designer’s true passion. The focus of the evening, aside from AM’s brilliant sounds, was the auction of one of Stash’s bottles signed by the artist himself. All proceeds from the auction go to “Keep America Beautiful,” an ongoing campaign that unites citizens, businesses and government to find solutions that advance the core issues of preventing litter, reducing waste, and beautifying communities. Additionally, Diet Pepsi and NORT agreed to match the winning bid. FRESHNESS MAGAZINE was there to capture the highlights of the night.

News selected by Covalence | Country: USA | Company: PepsiCo | Source: JoonBlog New York