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Pharma Reputations: Managing Perceptions

  • 14 août 2012

Geneva-based Covalence, a company that markets the information system, EthicalQuote, has observed that pharma is not keeping pace with other industries in terms of the overall balance of global good and bad news coverage in four broad ethical areas: labour…

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Drug Firms Say They’ll Take Closer Look at the Docs They Pay

  • 18 novembre 2010

Several of the nation's largest pharmaceutical companies said they plan to tighten screening of physicians who promote their drugs after ProPublica reported last month that more than 250 of them had been sanctioned for misconduct. Eli Lilly and Co. said…

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Health Companies Giving $15.5M for Haiti Relief

  • 15 janvier 2010

Drug and medical product makers and other health care companies are pledging to donate at least $15.5 million in cash and products to help victims of Tuesday's earthquake in Haiti. That amounts to almost one-third of the donations – totaling…

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3 Reasons Why 45 of the Big Pharma Don’t Embrace Social

  • 16 mai 2009

At the risk of stating the obvious, consumer expectations will continue to change and marketers’ level of embrace will continue to amplify towards the the rapidly changing and increasingly powerful social platform. With the understanding that pharma is an extremely…

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Multinationals take an axe to jobs

  • 28 janvier 2009

Forced leave, wage reductions, hiring freezes and shorter hours simply did not do enough. A year into this recession, companies across the board are resorting to mass job cuts. Home Depot, Caterpillar, Sprint Nextel and at least eight other companies…

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The poor stand to lose from anti-patent crusades

  • 30 avril 2008

Should poor governments be allowed to break drug patents for humanitarian reasons? That question is front-and-center at a major public health conference sponsored by the World Health Organization that started on 28 April in Geneva. Top-notch policy experts from around…

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