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Unilever, la marca mà¡s ética

Un total de veinte compaà±à­as multinacionales han sido sometidas a examen de ética por la organizacià³n Covalence. El ranking general lo encabeza Unilever, mientras que la marca que mà¡s progresos està¡ haciendo en el plano ético es la brità¡nica Marks…

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¿Cà³mo se mide la ética de una marca?

Segàºn un informe publicado en mayo por la organizacià³n suiza Covalence, Unilever es la marca mà¡s ética del mundo, seguida de Alcoa (aluminios) y Starbucks. Por su parte, hay marcas que se està¡n esforzando por refinar su ética corporativa, progresos…

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Environment and Employment top Mining & Metals CSR Agenda

Environment and employment are currently the major concerns regarding the Mining & Metals industry’s corporate social responsibility (CSR) record, states a report released today by Geneva-based reputation research firm Covalence, Covalence Mining & Metals Industry Report 2007. For 2006 to…

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Is Big Business Buying Out the Environmental Movement?

In the business world these days, it appears that just about everything is for sale. Multi-billion-dollar deals are commonplace, and even venerable institutions such as the Wall Street Journal find themselves put into play. Yet companies are not the only…

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Incentive or punishment

After naming and shaming, and the media and blogs as watchdogs, we are seeing a multiplication of the social responsibility, sustainable development and ethical rankings. The Swiss ethical quotation company Covalence, has just published its first quarter ranking, and the…

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Women’s employment and current discriminations

Previous statements can be useful to understand women’s situation on the labour market. Since the beginning of mankind, division of labour was established: men go hunting while women collect fruits. Afterward, men had been supposed to bring money home, occupying…

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