Quel est l’impact écologique d’une campagne presse pour une marque de sacs à main ou d’un spot TV sur le yaourt ? EcoPublicité est le premier outil d’évaluation environnementale des campagnes de publicité, développé par PriceWaterhouseCoppers (PWC) et Havas Media…
Leading members of the corporate community have come together in a first-of-its-kind effort to help the environment, unleashing dozens of innovative, environmentally responsible patents to the public domain. Availability of these patents will encourage researchers, entrepreneurs and companies of all…
La carte de conflits en RD Congo reproduit largement celle de l’or, de diamant et Uranium qui lui sont liées. Un pays qui réunit ces trois sources de richesse ou (au choix) de malédiction. Les conflits considérés comme un mode…
La province n'a produit, l'année dernière, que 160 Kg d'or, contre 2 tonnes et demie il y a 17 ans suite aux différentes tracasseries fiscales selon l' OGP " Observatoire Gouvernance et paix ", une ONG locale . Selon cette…
The H. J. Heinz Company (NYSE:HNZ) is working to develop solutions to reduce global malnutrition, a commitment underscored in the Company's 2007 Corporate Social Responsibility (CSR) report issued today. The report lays out the Company's plans to provide free micronutrient…
Proctor & Gamble’s move towards green isn’t as significant as it initially appears, argues triplepundit.Last fall, P&G announced a new goal of selling $20 billion of products over the next five years whose environmental impact is at least ten percent…
When Dutch brewer Heineken and British drinks group Diageo teamed up with a non-profit organisation to help African farmers grow sorghum, little did they realise that their social experiment would turn into a sustainable business. Heineken and Diageo, which owns…
Press Release 27 November 2007. Breaking the Rules, Stretching the Rules 2007. Lack of regulations drives baby food industry to new depths of aggressive marketing, monitoring results show. IBFAN, the International Baby Food Action Network, has today released an illustrated…
En 2007, le laboratoire américain Merck a supplanté Sanofi Aventis à la tàªte du classement mondial des producteurs de vaccins. GlaxoSmithKline (GSK), qui talonnait Sanofi, se retrouve donc numéro trois. Sur les neuf premiers mois de 2007, Merck a réalisé…
I predict that in 2008, green will become the new black. People are notoriously bad at predicting the future – witness the Iowa caucuses – but this is a safe guess because it's already happening. Green, of course, doesn't refer…
