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¿Cà³mo se mide la ética de una marca?

Segàºn un informe publicado en mayo por la organizacià³n suiza Covalence, Unilever es la marca mà¡s ética del mundo, seguida de Alcoa (aluminios) y Starbucks. Por su parte, hay marcas que se està¡n esforzando por refinar su ética corporativa, progresos…

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Global Environmental Efficiency Programme

HSBC, the world's first major bank to become carbon neutral, has committed a further US$90 million over five years to reduce the bank's impact on the environment through a series of initiatives, including the introduction of renewable energy technology, water…

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Environment and Employment top Mining & Metals CSR Agenda

Environment and employment are currently the major concerns regarding the Mining & Metals industry’s corporate social responsibility (CSR) record, states a report released today by Geneva-based reputation research firm Covalence, Covalence Mining & Metals Industry Report 2007. For 2006 to…

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L’environnement crée de nouveaux services aux entreprises

Principal client pour l’instant d’EcoAct, General Electric a conclu un partenariat de deux ans qui consiste à  impliquer les salariés du groupe dans des actions éco-citoyennes. A l’occasion de la journée mondiale de l’environnement, les salariés procèderont, en collaboration avec…

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GSK, BMS, J&J top ethical ranking list by Covalence

GlaxoSmithKline is at the top of ethical-monitoring firm Covalence's ranking list, followed by Bristol-Myers Squibb and Johnson & Johnson. The quarterly report, which ranks the top 10 highest-ranking pharmas, reveals that the amount of revenue a company earns does not…

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The Ethically Challenged: How Pharma Fares

In these ethically challenging times, which drugmaker has its act together? Covalence, a research group based in Geneva that tracks ethical reputations, recently released its quarterly update in which various industrial sectors were examined. The firm compiles its rankings and…

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