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‘Home’ documentary a risk for Gucci parent PPR

A new film about human excess and its impact on Earth's fragile ecosystem debuts Friday, marking an unusual risk for its financial backer, one of the planet's biggest retailing conglomerates, France's PPR SA. PPR, the maker of Gucci leather handbags…

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Alaska gold mine worker finds richness in everyday life

Here is a story about a Kinross Gold employee who works at our Fort Knox gold mine in Alaska. The story notes her different experiences working in the mine, and her winning a company-wide award. The “Living Our Vales” awards…

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Greenpeace criticizes IT industry for being climate slackers

IBM, Sun and Dell are the leaders, while Sony, Sharp and Toshiba are the losers in a ranking by the environmental group — but everybody fails the test. The environmental group Greenpeace criticizes the IT industry, calling its leadership in…

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Sustainable shareholders crank up pressure on corporate America

The extent to which shareholders can pressurize firms into improving their sustainability policies was underlined once again this week as two of the biggest names in corporate America, Chevron and Home Depot, faced shareholder resolutions demanding that they improve their…

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Shell accusée de crimes contre l’humanité

Quatorze ans après l'exécution de l'activiste et écrivain nigérian Ken Saro-Wiwa, la compagnie pétrolière Shell va àªtre amenée à  répondre devant un tribunal de New York, mercredi 27 mai, d'accusations de crimes contre l'humanité liées à  une éventuelle implication auprès…

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McDonald’s Counters Criticism With Green Marketing Effort

Fast food giant McDonald’s is trying to show consumers its “greener” side with a new institutional marketing effort, “Global Best of Green.”The full report details about 80 McDonald’s initiatives around the world, such as: About 80 percent of packaging used…

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L’expansion des cultures de coton transgénique fait débat

Le Burkina Faso compte étendre ses cultures de coton transgénique pour la saison 2009-2010. L'annonce inquiète certaines ONG, qui craignent notamment que les agriculteurs deviennent dépendants du producteur de semences Monsanto. Le Burkina Faso compte ensemencer en 2009-2010 plus de…

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Citigroup accused of ‘recessionary’ sex bias

In a textbook illustration of the perils of downsizing, a group of female executives has filed suit against beleaguered banking giant Citigroup, charging the bank’s layoffs hit women executives harder than men. That, attorney Douglas Wigdor told Forbes.com, is “recessionary…

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3 Reasons Why 45 of the Big Pharma Don’t Embrace Social

At the risk of stating the obvious, consumer expectations will continue to change and marketers’ level of embrace will continue to amplify towards the the rapidly changing and increasingly powerful social platform. With the understanding that pharma is an extremely…

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