Sara Lee is to double the amount of sustainable coffee used in its brands to 20,000 tonnes, a move the company says will make it the market leader in the category. Yesterday's announcement comes as a growing number of coffee…
What do Chevron and BP have in common, besides being leading members of Big Oil? Computer games, apparently. Yesterday, the New York Times reported on BP's latest rebranding move–a "collaboration" with Electronic Arts on the video game company's latest version…
Eine gegenseitige Durchdringung von Zivilgesellschaft und Markt manifestiert sich in der Politisierung des Konsums und der Selbstinszenierung von Unternehmen als sozial verantwortliche Bà¼rger. Dies wirft grundlegende Fragen zur Neubestimmung von Bà¼rgerschaftskonzepten und zur Erweiterung des Handlungsrepertoires von Protestakteuren in spà¤tmodernen…
Feeling the pressure of competition from the notably green automobile giants like Toyota, Honda and Volkswagen, Nissan is ramping up its sustainability efforts. Today's official opening of Nissan's new Engineering Center in Atsugi City, Japan is part of the automaker's…
Alcatel-Lucent (Euronext Paris and NYSE: ALU) announces the launch of a new initiative within the framework of its participation in the “Cercle Passeport Télécoms” program. This new initiative will be implemented by the Alcatel-Lucent Foundation and consists in helping students…
The head of newly-created StatoilHydro has resigned amid a probe into possible corruption over contracts in Libya. Eivind Reiten, who is also the head of Norsk Hydro, said he had to step down to avoid a conflict of interest. The…
BITC and Superbrands have challenged an independant and voluntary Advisory Panel to identify organisations that have made CSR a focal point of their corporate activity, especially in regards to building brand equity. The objective is to create a dedicated section…
Wal-Mart Stores, Inc. (NYSE:WMT) and BP Solar today announced the installation of the first solar power system that Wal-Mart introduced in May 2007. The 623.7kW solar system is part of a major purchase of solar power from BP Solar and…
In a classic display of corporate cynicism, Toyota fights stronger emission standards in U.S. Just because Toyota, which overtook General Motors last year as the world’s biggest automaker, has been lobbying against higher U.S. standards doesn’t mean it intends to…
LONDON - Every business likes a bit of eco-friendliness to improve its public image, particularly if it comes with a celebrity endorsement. But British supermarket chain Tesco's public spat with ethical clothing designer Katharine Hamnett--famous for her 1980s sloganeering T-shirts…
