{"id":6735,"date":"2012-05-30T11:43:49","date_gmt":"2012-05-30T10:43:49","guid":{"rendered":"http:\/\/www.ethicalquote.com\/?p=6735"},"modified":"2012-06-01T13:38:08","modified_gmt":"2012-06-01T12:38:08","slug":"nike-random","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2012\/05\/30\/nike-random\/","title":{"rendered":"Nike, Random Hacks of Kindness Celebrate the \u2018Making of Making\u2019"},"content":{"rendered":"<p><a href=\"http:\/\/www.mediabistro.com\/agencyspy\/nike-random-hacks-of-kindness-celebrate-the-making-of-making_b33902\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6737\" title=\"Nike, Random Hacks of Kindness Celebrate the \u2018Making of Making\u2019\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2012\/06\/120601_nike2.jpg\" alt=\"\" width=\"200\" height=\"130\" \/><\/a>Once a company synonymous with overseas sweatshops and cheap labor,  Nike wasn\u2019t exactly what anyone would consider a model of environmental  sustainability. In a PR move, the brand is making a move to change that  reputation, starting the <a href=\"http:\/\/www.rhok.org\/blog\/featured-problems-nike-and-nasa\">Nike Open Challenge for Sustainable Materials<\/a>. In partnership with Random Hacks of Kindness, an organization of  developers and programmers that seeks to develop practical open  technology, Nike is asking manufactures and innovators to utilize  sustainable materials in accordance with the <a href=\"http:\/\/www.nikeresponsibility.com\/infographics\/materials\/index.html\">Nike Sustainable Materials Index<\/a>.  Essentially a microsite, the index allows makers of things to evaluate  the materials they\u2019re using according to environmental impact, from  waste to water to energy. Along with the challenge and microsite (Nike has money, y\u2019all), the brand along with W+K and the latter\u2019s in-house \u201c<a href=\"http:\/\/www.piepdx.com\/\">Portland Incubation Experiment<\/a>\u201d  kicked off the challenge with the above video. \u201cThe Making of Making\u201d  celebrates Portland denizens whose work results in strong, calloused  hands, all the while making fun of those of us with desk jobs that leave  us with silky smooth baby hands. The challenge officially launches on  Saturday, so if you know anyone with creative ideas who has the know-how  to give Nike a hand, visit the <a href=\"http:\/\/nikemakers.tumblr.com\/\">challenge\u2019s Tumblr<\/a> to get the details on the project and updates on submissions. Credits follow after the jump. <a href=\"http:\/\/www.mediabistro.com\/agencyspy\/nike-random-hacks-of-kindness-celebrate-the-making-of-making_b33902\" target=\"_blank\">More&#8230;<\/a><\/p>\n<p>News selected by Covalence | Country: USA |  Company: Nike | Source: <a href=\"http:\/\/www.mediabistro.com\/agencyspy\/nike-random-hacks-of-kindness-celebrate-the-making-of-making_b33902\" target=\"_blank\">AgencySpy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once a company synonymous with overseas sweatshops and cheap labor, Nike wasn\u2019t exactly what anyone would consider a model of environmental sustainability. In a PR move, the brand is making a move to change that reputation, starting the Nike Open Challenge for Sustainable Materials. In partnership with Random Hacks of Kindness, an organization of developers&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[1],"tags":[65],"post_series":[],"class_list":["post-6735","post","type-post","status-publish","format-standard","hentry","category-news","tag-nike","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/6735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=6735"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/6735\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=6735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=6735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=6735"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=6735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}