{"id":6109,"date":"2011-11-01T11:37:47","date_gmt":"2011-11-01T10:37:47","guid":{"rendered":"http:\/\/www.ethicalquote.com\/?p=6109"},"modified":"2011-11-04T11:42:37","modified_gmt":"2011-11-04T10:42:37","slug":"levis","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2011\/11\/01\/levis\/","title":{"rendered":"Levi&#8217;s Launches Sustainable-Cotton Jeans"},"content":{"rendered":"<p><a href=\"http:\/\/www.apparelnews.net\/news\/manufacturing\/110111-Levis-Launches-Sustainable-Cotton-Jeans\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6112\" title=\"111104_levi\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2011\/11\/111104_levi.jpg\" alt=\"\" width=\"200\" height=\"130\" \/><\/a>As one of the largest denim producers in the world, Levi Strauss &amp; Co. wanted to make a difference in people\u2019s lives that extended beyond  fashion. As part of this strategy, the company is releasing 2 million  pairs of jeans made with sustainably grown cotton to help reduce the  company\u2019s environmental impact and improve the lives of cotton farmers. The new jeans are made of a blend of \u201cBetter Cotton,\u201d grown as part of the Better Cotton Initiative,  and other fabrics. This mission first began in 2007, when the company  performed a lifecycle assessment to see what the environmental footprint  was for a single pair of jeans\u2013from growing the cotton for the denim to  design, production and wear until the consumer ultimately discards  them. Going into the study, the team assumed it would be the continual  washing by the owner throughout the life of the jeans that caused the  most environmental harm, but they were surprised to learn it was  actually growing the cotton that had the most impact. Cotton is a  \u201cthirsty crop\u201d that accounts for 49 percent of the water used during  the lifecycle of the jeans, according to Brianna Wolf, senior specialist  for Levi\u2019s Office of Global Environmental Sustainability. <a href=\"http:\/\/www.apparelnews.net\/news\/manufacturing\/110111-Levis-Launches-Sustainable-Cotton-Jeans\" target=\"_blank\">More&#8230;<\/a><\/p>\n<p>News selected by Covalence | Country: Global | Company: Levi Strauss &amp; Co. | Source: <a href=\"http:\/\/www.apparelnews.net\/news\/manufacturing\/110111-Levis-Launches-Sustainable-Cotton-Jeans\" target=\"_blank\">ApparelNews.net<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As one of the largest denim producers in the world, Levi Strauss &amp; Co. wanted to make a difference in people\u2019s lives that extended beyond fashion. As part of this strategy, the company is releasing 2 million pairs of jeans made with sustainably grown cotton to help reduce the company\u2019s environmental impact and improve the&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[1],"tags":[690],"post_series":[],"class_list":["post-6109","post","type-post","status-publish","format-standard","hentry","category-news","tag-levi-strauss-co","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/6109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=6109"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/6109\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=6109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=6109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=6109"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=6109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}