{"id":6094,"date":"2011-10-27T14:59:38","date_gmt":"2011-10-27T13:59:38","guid":{"rendered":"http:\/\/www.ethicalquote.com\/?p=6094"},"modified":"2011-10-28T15:03:25","modified_gmt":"2011-10-28T14:03:25","slug":"facebook","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2011\/10\/27\/facebook\/","title":{"rendered":"Facebook Gives Green Light to Swedish Data Center"},"content":{"rendered":"<p><a href=\"http:\/\/www.greenbiz.com\/news\/2011\/10\/27\/facebook-gives-green-light-swedish-data-center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6095\" title=\"Facebook Gives Green Light to Swedish Data Center\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2011\/10\/111028_fb.jpg\" alt=\"\" width=\"200\" height=\"130\" \/><\/a>Has Facebook finally caved to Greenpeace&#8217;s demands? The social network giant has for the past 18 months been <a href=\"http:\/\/www.greenercomputing.com\/blog\/2010\/02\/18\/can-facebooks-data-center-be-green-if-it-runs-coal?src=int\">embroiled<\/a> in an <a href=\"http:\/\/www.greenbiz.com\/blog\/2010\/03\/09\/greenpeace-loses-round-two-tiff-facebook\">ongoing battle<\/a> with <a href=\"http:\/\/www.greenbiz.com\/blog\/2010\/09\/16\/greenpeace-launches-latest-anti-facebook-volley\">environmental<\/a> activists over Facebook&#8217;s data center expansion plans. Greenpeace wants Facebook to <a href=\"http:\/\/www.greenbiz.com\/news\/2011\/03\/29\/greenpeace-lays-out-5-steps-facebook-go-green-earth-day\">adopt 100 percent renewable energy<\/a> for its facilities, in part as a way to signal to the larger IT  industry &#8212; and Facebook&#8217;s half-billion users &#8212; that renewable power is  a force to be reckoned with. Facebook has so far countered primarily that it&#8217;s going above and beyond the norm for energy efficiency, building <a href=\"http:\/\/www.greenbiz.com\/news\/2011\/04\/11\/facebook-pulls-back-curtain-green-data-center-secrets\">two new data centers<\/a> with industry-leading energy efficiency metrics. At the same time,  there&#8217;s long been doubt in IT circles that fully relying on renewable  energy is not yet feasible for data centers of Facebook&#8217;s size and  specifications. That story continues to evolve today, as <a href=\"https:\/\/www.facebook.com\/luleadatacenter?sk=wall\">Facebook officially announces<\/a> that it is building a <a href=\"http:\/\/www.guardian.co.uk\/environment\/2011\/oct\/27\/facebook-green-datacentre-sweden-renewables?newsfeed=true\" target=\"new\">green data center in Sweden<\/a>, just south of the Arctic Circle, that will be powered almost entirely by hydroelectric power, and cooled by outside air. <a href=\"http:\/\/www.greenbiz.com\/news\/2011\/10\/27\/facebook-gives-green-light-swedish-data-center\" target=\"_blank\">More&#8230;<\/a><\/p>\n<p>News selected by Covalence | Country: Sweden | Company: Facebook | Source: <a href=\"http:\/\/www.greenbiz.com\/news\/2011\/10\/27\/facebook-gives-green-light-swedish-data-center\" target=\"_blank\">GreenBiz.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has Facebook finally caved to Greenpeace&#8217;s demands? The social network giant has for the past 18 months been embroiled in an ongoing battle with environmental activists over Facebook&#8217;s data center expansion plans. Greenpeace wants Facebook to adopt 100 percent renewable energy for its facilities, in part as a way to signal to the larger IT&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[1],"tags":[686],"post_series":[],"class_list":["post-6094","post","type-post","status-publish","format-standard","hentry","category-news","tag-facebook","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/6094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=6094"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/6094\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=6094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=6094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=6094"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=6094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}