{"id":5550,"date":"2011-03-21T11:23:13","date_gmt":"2011-03-21T10:23:13","guid":{"rendered":"http:\/\/www.ethicalquote.com\/?p=5550"},"modified":"2011-03-23T11:31:26","modified_gmt":"2011-03-23T10:31:26","slug":"food-companies","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2011\/03\/21\/food-companies\/","title":{"rendered":"Food companies on quest for the next generation of healthy"},"content":{"rendered":"<p><a href=\"http:\/\/www.vancouversun.com\/life\/Food+companies+quest+next+generation+healthy\/4477203\/story.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5553\" title=\"110323_food\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2011\/03\/110323_food.jpg\" alt=\"\" width=\"200\" height=\"130\" \/><\/a>For decades, packaged-food companies have been reducing fat and calories in their products. More recently the industry undertook a broad-based effort to eliminate trans fats, and even high-fructose corn syrup. But today, big food is at a crossroads. The companies that introduced products such as Doritos, Miracle Whip, Butterfinger and the venti caramel Frappuccino now maintain that the future lies in the health and wellness category. A wave of products expected to hit grocery stores in the next year will raise the ante for shoppers&#8217; attention and compete for their trust. What constitutes &#8220;healthy&#8221; will ultimately be decided by consumers at the cash register. Several efforts are springing forth from Chicago. Purchase, N.Y.-based PepsiCo has established a global nutrition group in the windy city&#8217;s West Loop, headed by the company&#8217;s chief scientific officer. Among other initiatives, the company is testing a reduced-sodium salt for eventual rollout in its savory snacks. Northfield, Ill.-based Kraft Foods Inc. is developing foods that &#8220;align with organic principles&#8221; by having fewer ingredients. <a href=\"http:\/\/www.vancouversun.com\/life\/Food+companies+quest+next+generation+healthy\/4477203\/story.html\" target=\"_blank\">More&#8230;<\/a><\/p>\n<p>News selected by Covalence | Country: USA | Company: PepsiCo, Kraft Foods, Wal-Mart, Starbucks, Nestle | Source: <a href=\"http:\/\/www.vancouversun.com\/life\/Food+companies+quest+next+generation+healthy\/4477203\/story.html\" target=\"_blank\">The Vancouver Sun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For decades, packaged-food companies have been reducing fat and calories in their products. More recently the industry undertook a broad-based effort to eliminate trans fats, and even high-fructose corn syrup. But today, big food is at a crossroads. The companies that introduced products such as Doritos, Miracle Whip, Butterfinger and the venti caramel Frappuccino now&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[1],"tags":[59,94,109,41,19],"post_series":[],"class_list":["post-5550","post","type-post","status-publish","format-standard","hentry","category-news","tag-kraft","tag-nestle","tag-pepsico","tag-starbucks","tag-wal-mart","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/5550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=5550"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/5550\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=5550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=5550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=5550"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=5550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}