{"id":4516,"date":"2010-05-28T15:17:32","date_gmt":"2010-05-28T14:17:32","guid":{"rendered":"http:\/\/www.ethicalquote.com\/?p=4516"},"modified":"2010-06-02T15:30:22","modified_gmt":"2010-06-02T14:30:22","slug":"green","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2010\/05\/28\/green\/","title":{"rendered":"Green groups attack Shell\u2019s national press ads"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingweek.co.uk\/news\/green-groups-attack-shell%E2%80%99s-national-press-ads\/3014014.article\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4517\" title=\"100602_shell\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2010\/06\/100602_shell.jpg\" alt=\"\" width=\"200\" height=\"130\" \/><\/a>Environmental groups have attacked a national press campaign by Shell as \u201d ill-timed and \u201cat best cynical and at worse downright dishonest\u201d. Shell, the oil company, today (May 28) launched a series of full-page  national ads in today\u2019s Times, Guardian, Independent and Telegraph. The  advert reads: \u201cLet\u2019s deliver energy for a changing world,\u201d before  covering Shell\u2019s work in cleaning up the air, using biofuels and meeting  the energy demand challenge. The ads come in the midst of the oil spill disaster in the Gulf of  Mexico, which has battered the company\u2019s rival, BP. The reputation  of Shell and Esso has, so far, remained intact on the back of the oil  spill. BP\u2019s, on the other hand has plummeted from a high of 18.6 at the  end of April to -2.7 in mid-May, according to YouGov BrandIndex data. Says  Greenpeace\u2019s senior climate change advisor, Charlie Kronick: \u201cAt  Shell\u2019s AGM there were waves of satisfaction that they weren\u2019t in BP\u2019s  position. BP is taking an almighty kicking, so this is an opportunity  for [its rivals like Shell] to look good.\u201d However, Kronick has a  number of issues with Shell\u2019s ad, in particular the idea that global  energy demand will double, leading to energy being \u201cunlocked\u201d from  \u201chard-to-reach\u201d places like Siberia. \u201cShell hasn\u2019t got any interest in  renewables; they\u2019re still in the dig it up and burn it camp,\u201d he adds. <a href=\"http:\/\/www.marketingweek.co.uk\/news\/green-groups-attack-shell%E2%80%99s-national-press-ads\/3014014.article\" target=\"_blank\">More&#8230;<\/a><\/p>\n<p>News selected by Covalence | Country: USA, UK |  Company \u2014 Ethical  Quote   link: <a href=\"..\/index.php\/2010\/05\/26\/index.php\/2010\/05\/10\/index.php\/ethicalquote\/ethicalquote-public\/?value=11\" target=\"_blank\">Shell, BP<\/a> | Source: <a href=\"http:\/\/www.marketingweek.co.uk\/news\/green-groups-attack-shell%E2%80%99s-national-press-ads\/3014014.article\" target=\"_blank\">MarketingWeek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Environmental groups have attacked a national press campaign by Shell as \u201d ill-timed and \u201cat best cynical and at worse downright dishonest\u201d. Shell, the oil company, today (May 28) launched a series of full-page national ads in today\u2019s Times, Guardian, Independent and Telegraph. The advert reads: \u201cLet\u2019s deliver energy for a changing world,\u201d before covering&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[1],"tags":[26,48],"post_series":[],"class_list":["post-4516","post","type-post","status-publish","format-standard","hentry","category-news","tag-bp","tag-shell","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/4516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=4516"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/4516\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=4516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=4516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=4516"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=4516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}