{"id":4489,"date":"2010-05-29T10:33:24","date_gmt":"2010-05-29T09:33:24","guid":{"rendered":"http:\/\/www.ethicalquote.com\/?p=4489"},"modified":"2010-05-31T10:36:56","modified_gmt":"2010-05-31T09:36:56","slug":"puma-joue-la-carte-africaine","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2010\/05\/29\/puma-joue-la-carte-africaine\/","title":{"rendered":"Puma joue la carte africaine"},"content":{"rendered":"<p><a href=\"http:\/\/www.lejdd.fr\/Economie\/Entreprises\/Actualite\/Puma-joue-la-carte-africaine-196618\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4490\" title=\"100531_pumappr\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2010\/05\/100531_pumappr.jpg\" alt=\"\" width=\"200\" height=\"130\" \/><\/a>En Afrique, l\u2019\u00e9quipementier rachet\u00e9 en 2007 par le fran\u00e0\u00a7ais PPR  (actionnaire \u00e0\u00a0 62,1%), joue \u00e0\u00a0 domicile. La marque revendique  l\u2019attachement de la marque au continent noir et \u00e0\u00a0 ses athl\u00e8tes. Depuis  2002, il y multiplie les partenariats : sponsor maillots de treize  \u00e9quipes africaines dont quatre engag\u00e9es dans la comp\u00e9tition, m\u00e9c\u00e8ne de  manifestations culturelles et d\u2019artistes, consommateur de coton  organique africain, d\u00e9fenseur de la biodiversit\u00e9 sur le continent. &#8220;<em>L\u2019Afrique  est pour nous synonyme de joie et de couleur. C\u2019est exactement ce que  revendique la marque. Avec la performance bien s\u00e0\u00bbr<\/em>&#8220;, pr\u00e9cise Jochen  Zeitz. Le PDG de Puma \u00e9tait vendredi de passage \u00e0\u00a0 Paris. Au programme:  match de stars africaines du foot dans un stade de la banlieue  parisienne puis grand concert au son du djemb\u00e9 o\u00e0\u00b9 il devrait retrouver  Fran\u00e0\u00a7ois-Henri Pinault. <a href=\"http:\/\/www.lejdd.fr\/Economie\/Entreprises\/Actualite\/Puma-joue-la-carte-africaine-196618\/\" target=\"_blank\">More&#8230;<\/a><\/p>\n<p>News selected by Covalence | Region: Africa |  Company \u2014 Ethical Quote    link: <a href=\"..\/index.php\/ethicalquote\/ethicalquote-public\/?value=13\" target=\"_blank\">PPR<\/a> | Source: <a href=\"http:\/\/www.lejdd.fr\/Economie\/Entreprises\/Actualite\/Puma-joue-la-carte-africaine-196618\/\" target=\"_blank\">leJDD.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Afrique, l\u2019\u00e9quipementier rachet\u00e9 en 2007 par le fran\u00e0\u00a7ais PPR (actionnaire \u00e0\u00a0 62,1%), joue \u00e0\u00a0 domicile. La marque revendique l\u2019attachement de la marque au continent noir et \u00e0\u00a0 ses athl\u00e8tes. Depuis 2002, il y multiplie les partenariats : sponsor maillots de treize \u00e9quipes africaines dont quatre engag\u00e9es dans la comp\u00e9tition, m\u00e9c\u00e8ne de manifestations culturelles et&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[1],"tags":[],"post_series":[],"class_list":["post-4489","post","type-post","status-publish","format-standard","hentry","category-news","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/4489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=4489"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/4489\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=4489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=4489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=4489"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=4489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}