{"id":2949,"date":"2009-01-04T14:32:45","date_gmt":"2009-01-04T13:32:45","guid":{"rendered":"http:\/\/www.ethicalquote.com\/index.php\/2009\/01\/04\/behind-ibms-quest-for-a-smarter-planet\/"},"modified":"2009-01-08T14:45:58","modified_gmt":"2009-01-08T13:45:58","slug":"behind-ibms-quest-for-a-smarter-planet","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2009\/01\/04\/behind-ibms-quest-for-a-smarter-planet\/","title":{"rendered":"Behind IBM&#8217;s Quest for a &#8216;Smarter Planet&#8217;"},"content":{"rendered":"<p><a href=\"http:\/\/www.greenbiz.com\/blog\/2009\/01\/04\/behind-ibms-quest-a-smarter-planet\" target=\"_blank\" title=\"090107_ibm.jpg\"><img decoding=\"async\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2009\/01\/090107_ibm.jpg\" title=\"090107_ibm.jpg\" alt=\"090107_ibm.jpg\" align=\"right\" \/><\/a>Over the past few weeks, a series of fascinating full-page ads from IBM Corp. got the better of me. The company launched a series of <a href=\"http:\/\/www.ibm.com\/think\" target=\"new\">&#8220;Smarter Planet&#8221;<\/a> ads in November, running Mondays in the <em>New York Times<\/em>, <em>Wall Street Journal<\/em>, and other publications. They portrayed an image of IBM as a purveyor of solutions to the planet&#8217;s environmental ills. I wanted to find out what was behind them. (&#8230;) IBM&#8217;s recent campaign goes well beyond mere image \u2013 and beyond green \u2013 to envision a &#8220;smarter&#8221; world in which problems as wide-ranging as health care costs, energy and resource shortages, government inefficiency, threatened waterways, climate change, and traffic congestion can be addressed by a blend of systems thinking, technological innovation, and computing power. It&#8217;s an intriguing campaign aimed at helping redefine IBM from its roots as a computer maker to its more recent incarnation as a self-described &#8220;global services company.&#8221; Image source: greenbiz.com. &gt; <a href=\"http:\/\/www.greenbiz.com\/blog\/2009\/01\/04\/behind-ibms-quest-a-smarter-planet\" target=\"_blank\">Continue<\/a>.<\/p>\n<p><span lang=\"EN-GB\">News selected by Covalence | Region: <\/span><st1:place><span lang=\"EN-GB\">Global<\/span><\/st1:place><span lang=\"EN-GB\"> | Company: <\/span><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=6\"><\/a><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=9\">IBM<\/a> <span lang=\"EN-GB\">| Source: <\/span><a href=\"http:\/\/www.greenbiz.com\/blog\/2009\/01\/04\/behind-ibms-quest-a-smarter-planet\" target=\"_blank\"><span lang=\"EN-GB\">GreenBiz.com<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past few weeks, a series of fascinating full-page ads from IBM Corp. got the better of me. The company launched a series of &#8220;Smarter Planet&#8221; ads in November, running Mondays in the New York Times, Wall Street Journal, and other publications. They portrayed an image of IBM as a purveyor of solutions to&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[1],"tags":[39],"post_series":[],"class_list":["post-2949","post","type-post","status-publish","format-standard","hentry","category-news","tag-ibm","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/2949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=2949"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/2949\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=2949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=2949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=2949"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=2949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}