{"id":2144,"date":"2007-11-24T11:16:37","date_gmt":"2007-11-24T10:16:37","guid":{"rendered":"http:\/\/www.ethicalquote.com\/index.php\/2007\/11\/24\/la-tracabilite-comme-principe-universel\/"},"modified":"2007-11-26T11:28:27","modified_gmt":"2007-11-26T10:28:27","slug":"la-tracabilite-comme-principe-universel","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2007\/11\/24\/la-tracabilite-comme-principe-universel\/","title":{"rendered":"La tra\u00e0\u00a7abilit\u00e9 comme principe universel"},"content":{"rendered":"<p class=\"MsoNormal\"><a href=\"http:\/\/216.239.59.104\/search?q=cache:FNRnHfUvvQEJ:www2.laliberte.ch\/display.php%3Fcode%3D699q7e9tkp4jl7d36g8sb7mjr78+%22la+tra%C3%A7abilit%C3%A9+comme+principe+universel%22&amp;hl=en&amp;ct=clnk&amp;cd=1&amp;gl=ch\" target=\"_blank\" title=\"071126_respectinside.jpg\"><img decoding=\"async\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2007\/11\/071126_respectinside.jpg\" title=\"071126_respectinside.jpg\" alt=\"071126_respectinside.jpg\" align=\"right\" \/><\/a>Ces derni\u00e8res ann\u00e9es, de nombreux labels ont \u00e9t\u00e9 cr\u00e9\u00e9s pour les produits alimentaires. Rien \u00e0\u00a0 voir avec le secteur textile, o\u00e0\u00b9 \u00c2\u00abc\u2019est la jungle\u00c2\u00bb, dit le patron du num\u00e9ro un du commerce \u00e9quitable en mati\u00e8re de v\u00e0\u00aatements. Switcher, une exception qui confirme la r\u00e8gle? La marque veut en tout cas montrer l\u2019exemple. \u00c2\u00abOn doit pouvoir expliquer aux consommateurs d\u2019o\u00e0\u00b9 vient le tee-shirt qu\u2019ils portent, en quoi il est fabriqu\u00e9, o\u00e0\u00b9 il a \u00e9t\u00e9 produit\u00c2\u00bb, mart\u00e8le le Su\u00e9dois. Son credo: le code ADN. Sur chaque habit Switcher figure d\u00e9sormais un code qui, une fois introduit sur le site www.respect-inside.org, fournit les informations sur la tra\u00e0\u00a7abilit\u00e9 du produit et sur toute la cha\u00e0\u00aene de production. Reste \u00e0\u00a0 savoir combien de consommateurs ach\u00e8tent un produit Switcher par conviction sociale et \u00e9cologique. \u00c2\u00abTr\u00e8s peu, tu as raison\u00c2\u00bb, r\u00e9pond celui qui a le tutoiement syst\u00e9matique. \u00c2\u00abC\u2019est pourquoi nous devons davantage communiquer nos valeurs. On va devenir activistes!\u00c2\u00bb Et de croire au pouvoir de l\u2019information. \u00c2\u00abOn doit modifier le comportement des gens, les faire changer d\u2019habitudes!\u00c2\u00bb Afin de diffuser la bonne parole, Robin Cornelius a d\u00e9cid\u00e9 de se retirer de l\u2019op\u00e9rationnel pour se consacrer au marketing et \u00e0\u00a0 la communication. C\u2019est qu\u2019il y croit dur comme fer \u00e0\u00a0 son label \u00c2\u00ab<a href=\"http:\/\/www.respect-inside.org\" target=\"_blank\">Respect Inside<\/a>\u00c2\u00bb. Image source: respect-inside.org. &gt; <a href=\"http:\/\/216.239.59.104\/search?q=cache:FNRnHfUvvQEJ:www2.laliberte.ch\/display.php%3Fcode%3D699q7e9tkp4jl7d36g8sb7mjr78+%22la+tra%C3%A7abilit%C3%A9+comme+principe+universel%22&amp;hl=en&amp;ct=clnk&amp;cd=1&amp;gl=ch\" target=\"_blank\">Continue<\/a>.<\/p>\n<p class=\"MsoNormal\">News selected by Covalence <span class=\"LinkBlueTransMedium\">| Country: <\/span>Global<span class=\"LinkBlueTransMedium\"><\/span><span class=\"LinkBlueTransMedium\"> | Company: <\/span><span style=\"font-size: 9pt; font-family: Arial\" lang=\"EN-GB\"><\/span><span lang=\"EN-GB\"><\/span>Switcher<span lang=\"EN-GB\"><\/span><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=5\"><span lang=\"EN-GB\"><\/span><\/a><span style=\"font-size: 9pt; font-family: Arial\" lang=\"EN-GB\"> <\/span><span class=\"LinkBlueTransMedium\">| <\/span>Source: <a href=\"http:\/\/216.239.59.104\/search?q=cache:FNRnHfUvvQEJ:www2.laliberte.ch\/display.php%3Fcode%3D699q7e9tkp4jl7d36g8sb7mjr78+%22la+tra%C3%A7abilit%C3%A9+comme+principe+universel%22&amp;hl=en&amp;ct=clnk&amp;cd=1&amp;gl=ch\" target=\"_blank\" class=\"LinkBluePgtMedium\">La Libert\u00e9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ces derni\u00e8res ann\u00e9es, de nombreux labels ont \u00e9t\u00e9 cr\u00e9\u00e9s pour les produits alimentaires. Rien \u00e0\u00a0 voir avec le secteur textile, o\u00e0\u00b9 \u00c2\u00abc\u2019est la jungle\u00c2\u00bb, dit le patron du num\u00e9ro un du commerce \u00e9quitable en mati\u00e8re de v\u00e0\u00aatements. Switcher, une exception qui confirme la r\u00e8gle? La marque veut en tout cas montrer l\u2019exemple. \u00c2\u00abOn doit pouvoir&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[1],"tags":[],"post_series":[],"class_list":["post-2144","post","type-post","status-publish","format-standard","hentry","category-news","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/2144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=2144"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/2144\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=2144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=2144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=2144"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=2144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}