{"id":1920,"date":"2007-08-30T10:25:19","date_gmt":"2007-08-30T09:25:19","guid":{"rendered":"http:\/\/www.ethicalquote.com\/index.php\/2007\/08\/30\/from-british-to-beyond-a-case-study-of-bps-commitment-to-solar-energy-alternatives-since-1999\/"},"modified":"2007-08-31T10:38:43","modified_gmt":"2007-08-31T09:38:43","slug":"from-british-to-beyond-a-case-study-of-bps-commitment-to-solar-energy-alternatives-since-1999","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2007\/08\/30\/from-british-to-beyond-a-case-study-of-bps-commitment-to-solar-energy-alternatives-since-1999\/","title":{"rendered":"From ‘British’ to ‘Beyond’: A Case Study of BP’s Commitment to Solar Energy Alternatives Since 1999"},"content":{"rendered":"

\"070830_bp.jpg\"<\/a>The phenomenon of corporate ‘Greenwashing’- that is, the unjustified appropriation of environmental virtue by a company to unjustly create a pro-environmental \u00c2\u00a0image- has become increasingly common as environmental responsibility becomes both a primary subject of corporate ethical debates and a crucial factor in determining public perception. Sadly, \u2018greenwashing\u2019 often has the effect of polarizing analyses of corporate environmental identity into one of two reductionist positions: Company\u2019s push exaggerated \u2018green\u2019 identities to avoid scrutiny of \u2018non-green\u2019 policies and incidents while critics often use any such exception to label entire campaigns as a \u2018Greenwash.\u2019 Rarely do analyses consider whether there is a more complex, \u2018gray\u2019 area between these extremes. In this paper, I assess British Petroleum\u2019s commitment to developing the solar energy market since their purchase of Solarex in 1999 and their subsequent rebranding campaign in 2000 as a \u201cgreen\u201d company dedicated to developing energy alternatives. By assesssing BP Solar\u2019s commitment to creating a profitable solar market, I suggest their rebranding campaign cannot be reduced to a mere greenwash, even if their image is not entirely congruent with their current investment commitments. I use environmental ethical quotes by Covalence to support this thesis. Throughout my analysis, I attempt to elucidate the larger question of how a company whose primary source of revenue is the exploitation of \u2018non-green\u2019 resources can set realistic goals- that is, goals reconcilable within our current economic system given our contermporary social\/technological restraints- in its transition to \u2018green.\u2019 It is precisley this question which current discussions of \u2018greenwashing\u2019- on the part of both critics and corporations themselvse- largely ignore. > Continue<\/a>.
\n<\/span><\/p>\n

Publication: Covalence Analyst Paper | Country: Global <\/span><\/span>| company: <\/span><\/span><\/span>BP<\/a><\/span><\/span> <\/span>|<\/span><\/span> <\/span><\/span>Source: Covalence<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The phenomenon of corporate ‘Greenwashing’- that is, the unjustified appropriation of environmental virtue by a company to unjustly create a pro-environmental \u00c2\u00a0image- has become increasingly common as environmental responsibility becomes both a primary subject of corporate ethical debates and a crucial factor in determining public perception. Sadly, \u2018greenwashing\u2019 often has the effect of polarizing analyses…<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[2],"tags":[26],"post_series":[],"class_list":["post-1920","post","type-post","status-publish","format-standard","hentry","category-publications","tag-bp","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/1920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=1920"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/1920\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=1920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=1920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=1920"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=1920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}