{"id":1857,"date":"2007-08-09T14:24:13","date_gmt":"2007-08-09T13:24:13","guid":{"rendered":"http:\/\/www.ethicalquote.com\/index.php\/2007\/08\/09\/branding-increasing-access-to-new-markets-and-overall-sales\/"},"modified":"2007-08-09T14:24:13","modified_gmt":"2007-08-09T13:24:13","slug":"branding-increasing-access-to-new-markets-and-overall-sales","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2007\/08\/09\/branding-increasing-access-to-new-markets-and-overall-sales\/","title":{"rendered":"Branding: Increasing access to new markets and overall sales"},"content":{"rendered":"<p class=\"MsoEndnoteText\"><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/docs\/Branding.pdf\" target=\"_blank\" title=\"070807_branding.jpg\"><img decoding=\"async\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2007\/08\/070807_branding.jpg\" title=\"070807_branding.jpg\" alt=\"070807_branding.jpg\" align=\"right\" \/><\/a><span style=\"font-size: 9pt; font-family: Arial\" lang=\"EN-GB\">The act of buying a product or service is one that involves a number of physiological processes.<span>  <\/span>Corporations have increasingly become sensitive to this fact, and realize that the functionality of their products is only one factor among many that drive consumers\u2019 decisions.<span>  <\/span>Attempting to make their products more attractive, corporations have evolved their advertisement campaigns into the present day \u201cbranding\u201d of different products and services. A company\u2019s brand or a product\u2019s brand is a synthesis of several components.<span>  <\/span>There is brand recognition, which can be broken down into five categories: rejection, non-recognition, recognition, preference, and loyalty. Next is Brand image, the perception of your product by the consumer, which comes from the feelings and images associated with a company\u2019s brand.<span>  <\/span>Brand community and identification are other factors that deal with the social phenomena that surround a brand and the self-identification consumers derive from it.<span>  <\/span>These components factor into a company\u2019s brand and determine its strength and consumer draw within the market. Image source: images.apple.com. &gt; <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/docs\/Branding.pdf\" target=\"_blank\">Continue<\/a>.<\/span><\/p>\n<p><!--[if !supportEndnotes]-->    <!--[endif]--><\/p>\n<p id=\"edn1\"><span style=\"font-size: 9pt; font-family: Arial\">Publication: Covalence Analyst Paper <span class=\"linkbluetransmedium\">| Country: Global <\/span><\/span><span style=\"font-size: 9pt; font-family: Arial\"><span class=\"linkbluetransmedium\">| company: <\/span><\/span><span style=\"font-size: 9pt; font-family: Arial\" lang=\"EN-GB\"><\/span><span style=\"font-size: 9pt; font-family: Arial\"><span class=\"linkbluetransmedium\"><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=9\">Apple<\/a>, <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=9\">Dell<\/a>, <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=9\">IBM<\/a><\/span><\/span><span style=\"font-size: 9pt; font-family: Arial\" lang=\"EN-GB\">, Coach <\/span><span style=\"font-size: 9pt; font-family: Arial\"><span class=\"linkbluetransmedium\">|<\/span><\/span><span style=\"font-size: 9pt; font-family: Arial\"><span class=\"linkbluetransmedium\"> <\/span><\/span><span style=\"font-size: 9pt; font-family: Arial\" lang=\"FR\">Source: <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/docs\/Branding.pdf\" target=\"_blank\">Covalence<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The act of buying a product or service is one that involves a number of physiological processes. Corporations have increasingly become sensitive to this fact, and realize that the functionality of their products is only one factor among many that drive consumers\u2019 decisions. Attempting to make their products more attractive, corporations have evolved their advertisement&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[2],"tags":[21,146,18,39],"post_series":[],"class_list":["post-1857","post","type-post","status-publish","format-standard","hentry","category-publications","tag-apple","tag-coach","tag-dell","tag-ibm","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/1857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=1857"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/1857\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=1857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=1857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=1857"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=1857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}