{"id":1769,"date":"2007-07-02T14:51:28","date_gmt":"2007-07-02T13:51:28","guid":{"rendered":"http:\/\/www.ethicalquote.com\/index.php\/2007\/07\/02\/unilever-la-marca-mas-etica\/"},"modified":"2007-07-04T15:39:25","modified_gmt":"2007-07-04T14:39:25","slug":"unilever-la-marca-mas-etica","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2007\/07\/02\/unilever-la-marca-mas-etica\/","title":{"rendered":"Unilever, la marca m\u00e0\u00a1s \u00e9tica"},"content":{"rendered":"<p><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2007\/07\/070704_marketingdirecto.jpg\" title=\"070704_marketingdirecto.jpg\"><img decoding=\"async\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2007\/07\/070704_marketingdirecto.jpg\" title=\"070704_marketingdirecto.jpg\" alt=\"070704_marketingdirecto.jpg\" align=\"right\" \/><\/a><font><font class=\"texto_neg3\"> Un total de veinte compa\u00e0\u00b1\u00e0\u00adas multinacionales han sido sometidas a examen de \u00e9tica por la organizaci\u00e0\u00b3n Covalence. El ranking general lo encabeza Unilever, mientras que la marca que m\u00e0\u00a1s progresos est\u00e0\u00a1 haciendo en el plano \u00e9tico es la brit\u00e0\u00a1nica Marks &amp; Spencer. La compa\u00e0\u00b1\u00e0\u00ada de aluminios Aloca y la cadena de cafeter\u00e0\u00adas Starbucks son las segunda y tercera m\u00e0\u00a1s \u00e9ticas de la lista global. <\/font><\/font><font><font class=\"texto_neg3\">En el sector automotor, Toyota se coloca en la primera posici\u00e0\u00b3n, tanto como la marca m\u00e0\u00a1s \u00e9tica como la que mayor esfuerzos est\u00e0\u00a1 realizando en este plano. Le sigue, igualmente en esfuerzo y en posici\u00e0\u00b3n final, la americana Ford. HSBC encabeza el ranking del sector bancario, mientras que Unilever lo hace en el de alimentaci\u00e0\u00b3n y bebidas. McDonald\u2019s, por su parte, fue nombrada la marca que mayor progresos \u00e9ticos est\u00e0\u00a1 haciendo en el sector del ocio y el entretenimiento y se coloca en el quinto puesto del ranking general. La americana Wal-Mart ocupa el segundo puesto en el ranking de <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/\/\" target=\"_blank\">Covalence<\/a> dedicado a las marcas que m\u00e0\u00a1s progresos est\u00e0\u00a1 haciendo en el plano \u00e9tico. Marks &amp; Spencer, adem\u00e0\u00a1s de ocupar el primer lugar en dicho ranking, ha sido nombrada como la marca que m\u00e0\u00a1s r\u00e0\u00a1pido crece seg\u00e0\u00ban un estudio realizado por <a href=\"http:\/\/www.millwardbrown.com\/Sites\/millwardbrown\/\" target=\"_blank\">Millward Brown<\/a>.<\/font><\/font><\/p>\n<p>Publication: Covalence in the Press <span class=\"LinkBlueTransMedium\">| Country: Spain<\/span><span class=\"LinkBlueTransMedium\"><\/span><span class=\"LinkBlueTransMedium\"> | Company: <\/span><span style=\"font-size: 9pt; font-family: Arial\" lang=\"EN-GB\"><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=5\">Unilever<\/a>, <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=1\">Alcoa<\/a>, <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=5\">Starbucks<\/a>, <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=4\">Marks &amp; Spencer<\/a>, <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=7\">Wal-Mart<\/a>, <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=2\">McDonald\u2019s<\/a>, <\/span><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=3\"><st1:city><st1:place><span style=\"font-size: 9pt; font-family: Arial\" lang=\"EN-GB\">Toyota<\/span><\/st1:place><\/st1:city><\/a><span class=\"LinkBlueTransMedium\">, <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=3\">Ford<\/a>, <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=7\">HSBC<\/a> |<\/span><span class=\"LinkBlueTransMedium\"> <\/span><span class=\"LinkBlueTransMedium\"><\/span><span class=\"LinkBlueTransMedium\"><\/span>  Source: <a href=\"http:\/\/www.marketingdirecto.com\/noticias\/noticia.php?idnoticia=23589&amp;titular=UNILEVER,%20LA%20MARCA%20M%C1S%20%C9TICA\" target=\"_blank\">MARKETINGdirecto.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un total de veinte compa\u00e0\u00b1\u00e0\u00adas multinacionales han sido sometidas a examen de \u00e9tica por la organizaci\u00e0\u00b3n Covalence. El ranking general lo encabeza Unilever, mientras que la marca que m\u00e0\u00a1s progresos est\u00e0\u00a1 haciendo en el plano \u00e9tico es la brit\u00e0\u00a1nica Marks &amp; Spencer. La compa\u00e0\u00b1\u00e0\u00ada de aluminios Aloca y la cadena de cafeter\u00e0\u00adas Starbucks son las&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[2],"tags":[78,61,73,55,83,41,96,38,19],"post_series":[],"class_list":["post-1769","post","type-post","status-publish","format-standard","hentry","category-publications","tag-alcoa","tag-ford","tag-hsbc","tag-marks-spencer","tag-mcdonalds","tag-starbucks","tag-toyota","tag-unilever","tag-wal-mart","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/1769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=1769"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/1769\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=1769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=1769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=1769"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=1769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}