{"id":1655,"date":"2007-06-01T10:33:42","date_gmt":"2007-06-01T09:33:42","guid":{"rendered":"http:\/\/www.ethicalquote.com\/index.php\/2007\/06\/01\/murdoch-neglecting-green-issue-dangerous-for-brands\/"},"modified":"2007-12-19T15:28:34","modified_gmt":"2007-12-19T14:28:34","slug":"murdoch-neglecting-green-issue-dangerous-for-brands","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2007\/06\/01\/murdoch-neglecting-green-issue-dangerous-for-brands\/","title":{"rendered":"Murdoch: Neglecting green issue &#8216;dangerous&#8217; for brands"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingweek.co.uk\/item\/56458\/254\/260\/3\" target=\"_blank\" title=\"070604_bskyb.jpg\"><img decoding=\"async\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2007\/06\/070604_bskyb.jpg\" title=\"070604_bskyb.jpg\" alt=\"070604_bskyb.jpg\" align=\"right\" \/><\/a><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\">BSkyB chief executive James Murdoch has warned that it might prove \u201cdangerous\u201d for brands and their reputations not to take action against climate change, in an exclusive interview with Marketing Week. Murdoch says: \u201cOur customers will care about this issue perhaps more than any other over the next decade and it\u2019s right for us to be caring about what our customers care about. If you\u2019re on the wrong side of this it can be particularly dangerous for a brand. We\u2019re at a watershed moment where we have an opportunity to make a difference. If we don\u2019t we could be in real trouble.\u201d Sky is one of eight companies to have signed up to We\u2019re In This Together strategy, a government-backed scheme that aims to reduce carbon dioxide (CO2) emissions by 25 million tonnes in the next three years. The satellite broadcaster is introducing a technology that automatically switches off inactive Sky HD and Sky Plus boxes overnight, and Murdoch says businesses have an \u201copportunity to make a real difference\u201d when it comes to the environment. We\u2019re In This Together is being spearheaded by independent not-for-profit organisation the Climate Group and involves eight companies, which also include Tesco and Marks &amp; Spencer, launching a series of products and initiatives to encourage consumers to take their own steps in tackling climate change. Image source: marketingweek.co.uk<br \/>\n<\/span><\/p>\n<p class=\"MsoNormal\">News selected by Covalence <span class=\"LinkBlueTransMedium\">| Country: <\/span>Global <span class=\"LinkBlueTransMedium\">| Company: <\/span><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=6\"><span name=\"intelliTxt\" id=\"intelliTXT\"><\/span><\/a><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=5\"><span class=\"LinkBlueTransMedium\"><\/span><\/a><span lang=\"EN-GB\">BSkyB, <\/span><span class=\"LinkBluePgtMedium\"><span style=\"font-size: 9pt; font-family: Arial\">Tesco, <a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=4\">Marks &amp; Spencer<\/a> <\/span><\/span><span name=\"intelliTxt\" id=\"intelliTXT\"><\/span><span class=\"LinkBlueTransMedium\">| <\/span>Source: <a href=\"http:\/\/www.marketingweek.co.uk\/item\/56458\/254\/260\/3\" target=\"_blank\">MarketingWeek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BSkyB chief executive James Murdoch has warned that it might prove \u201cdangerous\u201d for brands and their reputations not to take action against climate change, in an exclusive interview with Marketing Week. Murdoch says: \u201cOur customers will care about this issue perhaps more than any other over the next decade and it\u2019s right for us to&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[1],"tags":[55,110],"post_series":[],"class_list":["post-1655","post","type-post","status-publish","format-standard","hentry","category-news","tag-marks-spencer","tag-tesco","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/1655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=1655"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/1655\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=1655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=1655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=1655"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=1655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}