{"id":1649,"date":"2007-06-01T10:13:23","date_gmt":"2007-06-01T09:13:23","guid":{"rendered":"http:\/\/www.ethicalquote.com\/index.php\/2007\/06\/01\/et-si-la-finance-sauvait-la-planete\/"},"modified":"2007-06-04T10:26:53","modified_gmt":"2007-06-04T09:26:53","slug":"et-si-la-finance-sauvait-la-planete","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2007\/06\/01\/et-si-la-finance-sauvait-la-planete\/","title":{"rendered":"Et si la finance sauvait la plan\u00e8te ?"},"content":{"rendered":"<p><a href=\"http:\/\/www.lemonde.fr\/web\/article\/0,1-0@2-3232,36-917302,0.html\" target=\"_blank\" title=\"070604_hsbc.jpg\"><img decoding=\"async\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/wp-content\/uploads\/2007\/06\/070604_hsbc.jpg\" title=\"070604_hsbc.jpg\" alt=\"070604_hsbc.jpg\" align=\"right\" \/><\/a>Coup de pub ou signe des temps ? Le g\u00e9ant financier britannique HSBC a annonc\u00e9, mercredi 30 mai, 100 millions de dollars d&#8217;investissements (74,5 millions d&#8217;euros) au cours des cinq ans \u00e0\u00a0 venir pour combattre le r\u00e9chauffement climatique. Cette somme sera r\u00e9partie entre quatre ONG \u00e9cologiques internationales (WWF, Climate Group, Earthwath Institute et Smithsonian Tropical Research Institute) et financera des actions de d\u00e9fense de l&#8217;environnement, notamment pour prot\u00e9ger les ressources mondiales en eau. Un double record : jamais ces associations n&#8217;avaient re\u00e0\u00a7u autant de fonds d&#8217;un coup ; jamais une entreprise britannique n&#8217;avait donn\u00e9 autant d&#8217;argent pour sauver la plan\u00e8te. L&#8217;aspect &#8220;marketing&#8221; d&#8217;une telle initiative doit \u00e0\u00aatre soulign\u00e9. Car elle est le fait d&#8217;une entreprise mondialis\u00e9e qui, comme d&#8217;autres g\u00e9ants de l&#8217;industrie, souffre d&#8217;un probl\u00e8me d&#8217;image aupr\u00e8s de l&#8217;opinion, peinant \u00e0\u00a0 justifier des profits faramineux, battant record sur record&#8230; HSBC, impopulaire au Royaume-Uni comme l&#8217;ensemble des banques, a engrang\u00e9 12 milliards d&#8217;euros de b\u00e9n\u00e9fices en 2006 !Mais cette dimension de communication ne doit pas faire oublier l&#8217;engagement r\u00e9el d&#8217;HSBC dans le d\u00e9veloppement durable. Depuis plus d&#8217;un si\u00e8cle, la banque finance des actions en faveur de l&#8217;environnement et de l&#8217;\u00e9ducation un peu partout dans le monde, en marge de ses activit\u00e9s commerciales. Image source: hsbc.com<\/p>\n<p>News selected by Covalence <span class=\"LinkBlueTransMedium\">| Country: <\/span>Global <span class=\"LinkBlueTransMedium\">| Company: <\/span><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=6\"><span name=\"intelliTxt\" id=\"intelliTXT\"><\/span><\/a><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=5\"><span class=\"LinkBlueTransMedium\"><\/span><\/a><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=7\" class=\"LinkBluePgtMedium\"><span style=\"font-size: 9pt; font-family: Arial\">HSBC<\/span><\/a> <span name=\"intelliTxt\" id=\"intelliTXT\"><\/span><span class=\"LinkBlueTransMedium\">| <\/span>Source: <a href=\"http:\/\/www.lemonde.fr\/web\/article\/0,1-0@2-3232,36-917302,0.html\" target=\"_blank\">Le Monde<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coup de pub ou signe des temps ? Le g\u00e9ant financier britannique HSBC a annonc\u00e9, mercredi 30 mai, 100 millions de dollars d&#8217;investissements (74,5 millions d&#8217;euros) au cours des cinq ans \u00e0\u00a0 venir pour combattre le r\u00e9chauffement climatique. Cette somme sera r\u00e9partie entre quatre ONG \u00e9cologiques internationales (WWF, Climate Group, Earthwath Institute et Smithsonian Tropical&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[1],"tags":[73],"post_series":[],"class_list":["post-1649","post","type-post","status-publish","format-standard","hentry","category-news","tag-hsbc","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/1649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=1649"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/1649\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=1649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=1649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=1649"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=1649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}