{"id":1561,"date":"2007-05-08T08:57:08","date_gmt":"2007-05-08T07:57:08","guid":{"rendered":"http:\/\/www.ethicalquote.com\/v2\/index.php\/2007\/05\/08\/trademarking-coffee-starbucks-cuts-ethiopia-deal\/"},"modified":"2007-06-08T15:25:48","modified_gmt":"2007-06-08T14:25:48","slug":"trademarking-coffee-starbucks-cuts-ethiopia-deal","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2007\/05\/08\/trademarking-coffee-starbucks-cuts-ethiopia-deal\/","title":{"rendered":"Trademarking Coffee: Starbucks cuts Ethiopia deal"},"content":{"rendered":"<p><a href=\"http:\/\/www.corpwatch.org\/article.php?id=14474\" target=\"_blank\" title=\"070514_starbucks-ethiopia.jpg\"><img decoding=\"async\" src=\"http:\/\/www.ethicalquote.com\/newTemplate\/v2\/wp-content\/uploads\/2007\/05\/070514_starbucks-ethiopia.jpg\" title=\"070514_starbucks-ethiopia.jpg\" alt=\"070514_starbucks-ethiopia.jpg\" align=\"right\" \/><\/a>Starbucks, the world&#8217;s largest coffee shop chain, and the Ethiopian government are on the verge of unveiling a deal that the company hopes will end attacks on the company&#8217;s carefully constructed ethical image. Starbucks spokesperson Bridget Baker told CorpWatch that &#8220;a licensing, distribution and marketing&#8221; agreement for three of Ethiopia&#8217;s specialty coffees would be announced later this month. If the company recognizes Ethiopia&#8217;s decision to trademark the three coffees, it would represent a significant climb-down for the multinational corporation that claims to sell &#8220;Coffee that Cares.&#8221; Starbucks change of mind would also represent success for an international campaign by Oxfam, a British-based not-for-profit organization. More than 93,000 people signed on to its call for Starbucks to complete an agreement with Ethiopia. Image source: cartoon by Khalil Bendib \/ corpwatch.org<\/p>\n<p>News selected by Covalence <span class=\"LinkBlueTransMedium\">| Country: <\/span>Ethiopia<span class=\"LinkBlueTransMedium\"><\/span><span class=\"LinkBlueTransMedium\"> | Company: <\/span><span class=\"LinkBlueTransMedium\"><\/span><a href=\"http:\/\/www.ethicalquote.com\/newTemplate\/index.php\/ethicalquote\/?value=5\" class=\"LinkBluePgtMedium\">Starbucks<\/a><span class=\"LinkBlueTransMedium\"> <\/span><span class=\"LinkBlueTransMedium\">| <\/span>Source: <a href=\"http:\/\/www.corpwatch.org\/article.php?id=14474\" target=\"_blank\" class=\"LinkBluePgtMedium\">CorpWach<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks, the world&#8217;s largest coffee shop chain, and the Ethiopian government are on the verge of unveiling a deal that the company hopes will end attacks on the company&#8217;s carefully constructed ethical image. Starbucks spokesperson Bridget Baker told CorpWatch that &#8220;a licensing, distribution and marketing&#8221; agreement for three of Ethiopia&#8217;s specialty coffees would be announced&hellip;<\/p>\n","protected":false},"author":665,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[1],"tags":[41],"post_series":[],"class_list":["post-1561","post","type-post","status-publish","format-standard","hentry","category-news","tag-starbucks","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/1561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=1561"}],"version-history":[{"count":0,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/1561\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=1561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=1561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=1561"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=1561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}