{"id":14837,"date":"2023-09-14T16:32:41","date_gmt":"2023-09-14T15:32:41","guid":{"rendered":"https:\/\/www.covalence.ch\/?p=14837"},"modified":"2023-09-19T11:17:16","modified_gmt":"2023-09-19T10:17:16","slug":"barbies-feminism-under-the-eye-of-investors","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2023\/09\/14\/barbies-feminism-under-the-eye-of-investors\/","title":{"rendered":"Barbie&#8217;s feminism under the eye of investors"},"content":{"rendered":"\n<p><a href=\"https:\/\/illuminem.com\/illuminemvoices\/barbies-feminism-under-the-eye-of-investors\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"98\" class=\"alignright wp-image-14839\" style=\"width: 150px;\" src=\"https:\/\/www.covalence.ch\/wp-content\/uploads\/2023\/09\/BarbieIlluminem.png\" alt=\"\"><\/a>Lately, Barbie has been on the verge of obsolescence. The doll seemed to be on the wrong side of history, conveying a stereotypical image of women. So, Barbie&#8217;s manufacturer, Mattel, teamed up with Warner Bros to produce a film that would correct the situation, modernize the toy&#8217;s image and boost sales. Bingo.<\/p>\n\n\n\n<p>A huge box-office success, Greta Gerwig&#8217;s <em>Barbie<\/em> depicts male-female relations with humor and a feminist message that reaches a wide audience. In <em>Le Monde<\/em>, academics Marjolaine Boutet and H\u00e9l\u00e8ne Breda hail the film&#8217;s &#8220;force of cultural impact&#8221;: &#8220;Never has female gaze, the way a woman looks at the world through the eyepiece of a camera, imposed itself on hundreds of millions of viewers with such force&#8221;. On <em>France Inter<\/em>, journalist Victoire Tuaillon believes that the film contains a &#8220;satire of masculinity&#8221; and a &#8220;feminist critique that hits the nail on the head&#8221;. For her colleague Albane Guichard, &#8220;the film advances the cause of women among the general public&#8221;. <a href=\"https:\/\/illuminem.com\/illuminemvoices\/barbies-feminism-under-the-eye-of-investors\" target=\"_blank\" rel=\"noreferrer noopener\">More&#8230;<\/a><\/p>\n\n\n\n<p>Source: <a href=\"https:\/\/illuminem.com\/illuminemvoices\/barbies-feminism-under-the-eye-of-investors\" target=\"_blank\" rel=\"noreferrer noopener\">Covalence \/ Illuminem<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lately, Barbie has been on the verge of obsolescence. The doll seemed to be on the wrong side of history, conveying a stereotypical image of women. So, Barbie&#8217;s manufacturer, Mattel, teamed up with Warner Bros to produce a film that would correct the situation, modernize the toy&#8217;s image and boost sales. Bingo. A huge box-office&hellip;<\/p>\n","protected":false},"author":665,"featured_media":14839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":2,"wds_primary_post_series":0,"footnotes":""},"categories":[2],"tags":[],"post_series":[],"class_list":["post-14837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/14837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=14837"}],"version-history":[{"count":2,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/14837\/revisions"}],"predecessor-version":[{"id":14841,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/14837\/revisions\/14841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media\/14839"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=14837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=14837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=14837"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=14837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}