{"id":14294,"date":"2022-06-22T08:49:41","date_gmt":"2022-06-22T07:49:41","guid":{"rendered":"https:\/\/www.covalence.ch\/?p=14294"},"modified":"2022-06-22T08:50:47","modified_gmt":"2022-06-22T07:50:47","slug":"le-greenwashing-est-penalise-par-les-marches-a-long-terme","status":"publish","type":"post","link":"https:\/\/www.covalence.ch\/index.php\/2022\/06\/22\/le-greenwashing-est-penalise-par-les-marches-a-long-terme\/","title":{"rendered":"Le greenwashing est p\u00e9nalis\u00e9 par les march\u00e9s \u00e0 long terme"},"content":{"rendered":"\n<p>Sur des p\u00e9riodes courtes, en revanche, les soci\u00e9t\u00e9s \u00e0 risque d\u2019\u00e9coblanchiment font mieux que les autres.<\/p>\n<p><a href=\"https:\/\/www.allnews.ch\/content\/points-de-vue\/le-greenwashing-est-p%C3%A9nalis%C3%A9-par-les-march%C3%A9s-%C3%A0-long-terme?\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14292 size-full\" src=\"https:\/\/www.covalence.ch\/wp-content\/uploads\/2022\/06\/greenwashing21.06.png\" alt=\"\" width=\"200\" height=\"130\" \/><\/a>Les entreprises \u00e0 risque \u00e9lev\u00e9 de greenwashing obtiennent-elles des r\u00e9sultats boursiers sup\u00e9rieurs ou inf\u00e9rieurs \u00e0 celles dont le risque est jug\u00e9 faible? C\u2019est \u00e0 cette question que tente de r\u00e9pondre cet article, en se focalisant sur les enjeux environnementaux (le E de ESG).<\/p>\n<p>L\u2019agence de notation Covalence a r\u00e9cemment d\u00e9velopp\u00e9 <a href=\"https:\/\/www.allnews.ch\/node\/75743\" target=\"_blank\" rel=\"noopener\"><strong>un indicateur de risque d\u2019\u00e9coblanchiment<\/strong><\/a> qui vise \u00e0 mesurer les \u00e9carts entre les promesses et les pratiques des entreprises sur les questions de durabilit\u00e9. Cet indicateur est obtenu en comparant un score de sentiment bas\u00e9 sur des donn\u00e9es m\u00e9diatiques prospectives (reflet des engagements pour l\u2019avenir, par exemple en mati\u00e8re de r\u00e9duction des \u00e9missions de CO<sub>2<\/sub>), et un score de sentiment bas\u00e9 sur des donn\u00e9es r\u00e9trospectives (reflet des actions pass\u00e9es).<\/p>\n<p>En partant d\u2019un univers de 2\u2019500 soci\u00e9t\u00e9s cot\u00e9es au plan international, deux groupes ont \u00e9t\u00e9 constitu\u00e9s: les soci\u00e9t\u00e9s \u00e0 faible risque de greenwashing, et les soci\u00e9t\u00e9s affichant un risque moyen ou \u00e9lev\u00e9. Chaque groupe repr\u00e9sente un portefeuille fictif \u00e9quipond\u00e9r\u00e9. La performance moyenne des deux portefeuilles a \u00e9t\u00e9 calcul\u00e9e sur plusieurs p\u00e9riodes: 10, 5, 3 et 1 an, sans rebalancement (buy and hold). <a href=\"https:\/\/www.allnews.ch\/content\/points-de-vue\/le-greenwashing-est-p%C3%A9nalis%C3%A9-par-les-march%C3%A9s-%C3%A0-long-terme?\" target=\"_blank\" rel=\"noopener\">Suite&#8230;<\/a><\/p>\n<p>Source: <a href=\"https:\/\/www.allnews.ch\/content\/points-de-vue\/le-greenwashing-est-p%C3%A9nalis%C3%A9-par-les-march%C3%A9s-%C3%A0-long-terme?\" target=\"_blank\" rel=\"noopener\">Covalence \/ allnews<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Sur des p\u00e9riodes courtes, en revanche, les soci\u00e9t\u00e9s \u00e0 risque d\u2019\u00e9coblanchiment font mieux que les autres. Les entreprises \u00e0 risque \u00e9lev\u00e9 de greenwashing obtiennent-elles des r\u00e9sultats boursiers sup\u00e9rieurs ou inf\u00e9rieurs \u00e0 celles dont le risque est jug\u00e9 faible? C\u2019est \u00e0 cette question que tente de r\u00e9pondre cet article, en se focalisant sur les enjeux environnementaux&hellip;","protected":false},"author":665,"featured_media":14292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"wds_primary_post_series":0,"footnotes":""},"categories":[2],"tags":[],"post_series":[],"class_list":["post-14294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/14294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/comments?post=14294"}],"version-history":[{"count":2,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/14294\/revisions"}],"predecessor-version":[{"id":14296,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/posts\/14294\/revisions\/14296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media\/14292"}],"wp:attachment":[{"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/media?parent=14294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/categories?post=14294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/tags?post=14294"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.covalence.ch\/index.php\/wp-json\/wp\/v2\/post_series?post=14294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}