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Measuring the social value of corporate sponsorship

  • 25 juin 2012

The corporate sponsorship of the London Olympics has certainly not been without its critics. Amongst the sponsors, Coca-Cola, McDonalds and Cadbury in particular have been criticised for promoting high-sugar, high-caloric brands that seem far removed from the slim, trim world…


Foundation Head Criticizes Olympic Sponsors Coke, McDonald’s

  • 24 février 2010

The head of the Childhood Obesity Foundation says the association of corporations such as McDonald's and Coca-Cola with the Olympics sends an unhealthy message to children. Although Olympic organizers promote physical activity and positive health spinoffs from the games, increased…


McDonald’s Counters Criticism With Green Marketing Effort

  • 19 mai 2009

Fast food giant McDonald’s is trying to show consumers its “greener” side with a new institutional marketing effort, “Global Best of Green.”The full report details about 80 McDonald’s initiatives around the world, such as: About 80 percent of packaging used…


HIV-positive man sues McDonald’s after firing

  • 6 septembre 2008

DYERSVILLE, Iowa - A former McDonald's employee filed a complaint with the Iowa Civil Rights Commission alleging he was unlawfully fired because he's a gay man with HIV. Daniel Carver, 46, alleges that what began as a lack of promotions…


¿Cà³mo se mide la ética de una marca?

  • 2 juillet 2007

Segàºn un informe publicado en mayo por la organizacià³n suiza Covalence, Unilever es la marca mà¡s ética del mundo, seguida de Alcoa (aluminios) y Starbucks. Por su parte, hay marcas que se està¡n esforzando por refinar su ética corporativa, progresos…

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