Dell Puts Less Crap In a Box

Fact: most electronics manufacturers bury their products in excessive amounts of packaging. For proof, look no further than Dell, which managed to eliminate 18.2 million pounds of packaging since 2008 and 8.7 million pounds in the last year alone. So how did they do it? Dell’s reductions are the direct result of focusing on what it calls the “three C’s” of packaging strategy—cube (meaning packaging volume), content, and curbside recyclability of materials. “Our customers spoke loudly and clearly when they said they would like smaller packaging,” says Oliver Campbell, Dell’s worldwide senior manager for packaging. “Teams within Dell understand that this is a core customer commitment, so it’s becoming much easier to implement these changes.” Improvements in packaging volume rely on creativity from packaging engineers. “Engineers are seeing themselves as environmental champions,” Campbell says. In one example, engineers figured out a way to cut packaging on the Inspiron 15 laptop so that that 63 laptops fit on each shipping pallet instead of 54. More…

News selected by Covalence | Country: global | company: Dell | Source: Budez