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Kraft to cut salt levels in many products

Kraft Foods Inc. plans to reduce sodium by an average of 10 percent over the next two years for North American brands, including Oscar Mayer and Velveeta.Kraft’s move follows similar efforts by Campbell Soup Co. and ConAgra Foods Inc. Susan Davison, a spokeswoman for Kraft, said the company will cut salt levels in more than 1,000 products. Sodium levels in Oscar Mayer bologna are to be reduced by 17 percent. Some flavors of Easy Mac Cups, macaroni and cheese with up to 29 percent of the daily sodium intake recommended by the Food and Drug Administration, will have a drop of 20 percent. “It’s good for consumers, and, if done properly, it’s good for business,’’ said Rhonda Jordan, Kraft’s president of health and wellness. “A growing number of consumers are concerned about their sodium intake and we want to help them translate their intentions into actions.’’ More…

News selected by Covalence | Country: Global | Company — Ethical Quote link: Kraft | Source: Bloomberg News

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