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Sustainable shareholders crank up pressure on corporate America

  • 28 May 2009

The extent to which shareholders can pressurize firms into improving their sustainability policies was underlined once again this week as two of the biggest names in corporate America, Chevron and Home Depot, faced shareholder resolutions demanding that they improve their…


Shell accusée de crimes contre l’humanité

  • 23 May 2009

Quatorze ans après l'exécution de l'activiste et écrivain nigérian Ken Saro-Wiwa, la compagnie pétrolière Shell va àªtre amenée à  répondre devant un tribunal de New York, mercredi 27 mai, d'accusations de crimes contre l'humanité liées à  une éventuelle implication auprès…


McDonald’s Counters Criticism With Green Marketing Effort

  • 19 May 2009

Fast food giant McDonald’s is trying to show consumers its “greener” side with a new institutional marketing effort, “Global Best of Green.”The full report details about 80 McDonald’s initiatives around the world, such as: About 80 percent of packaging used…


L’expansion des cultures de coton transgénique fait débat

  • 19 May 2009

Le Burkina Faso compte étendre ses cultures de coton transgénique pour la saison 2009-2010. L'annonce inquiète certaines ONG, qui craignent notamment que les agriculteurs deviennent dépendants du producteur de semences Monsanto. Le Burkina Faso compte ensemencer en 2009-2010 plus de…


Citigroup accused of ‘recessionary’ sex bias

  • 18 May 2009

In a textbook illustration of the perils of downsizing, a group of female executives has filed suit against beleaguered banking giant Citigroup, charging the bank’s layoffs hit women executives harder than men. That, attorney Douglas Wigdor told, is “recessionary…


3 Reasons Why 45 of the Big Pharma Don’t Embrace Social

  • 16 May 2009

At the risk of stating the obvious, consumer expectations will continue to change and marketers’ level of embrace will continue to amplify towards the the rapidly changing and increasingly powerful social platform. With the understanding that pharma is an extremely…


Dell Takes Strong Stance Against Exporting E-Waste

  • 12 May 2009

Dell today became the first major computer manufacturer to ban the export of non-working electronics to developing countries as part of its global policy on responsible electronics disposal. Dell’s electronics disposition policy now exceeds requirements of the Basel Convention, which…

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