Kraft to cut salt levels in many products

18 03 2010

Kraft Foods Inc. plans to reduce sodium by an average of 10 percent over the next two years for North American brands, including Oscar Mayer and Velveeta.Kraft’s move follows similar efforts by Campbell Soup Co. and ConAgra Foods Inc. Susan Davison, a spokeswoman for Kraft, said the company will cut salt levels in more than [...]

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Kit Kat spat goes viral despite Nestlé’s efforts

17 03 2010

Now you see it, now you don’t. Wait: Now you do. A global game of Whack-a-Mole broke out Wednesday on the Internet when YouTube removed a gruesome anti-Nestlé commercial by Greenpeace after the multinational food giant complained, only to have viewers flock to the video-sharing site Vimeo.com, where the spot became an instant cause célèbre [...]

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Walmart, Marks & Spencer, Nike: Harbingers of Change?

16 03 2010

A few years ago, a book entitled Change or Die made the case that despite the exhortations of management hipsters and hyperbolic CEOs, companies seldom change the way they operate and people rarely modify their behavior. That in fact, even when a crisis demands change, the scientific evidence shows that nine out of ten times, [...]

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Deutsche Telekom introduces a “women’s quotaâ€

16 03 2010

Deutsche Telekom, the company behind T-Mobile, has announced plans to introduce a “women’s quota†– ensuring 30% of its management positions are filled by women by the end of 2015. The move will make Deutsche Telekom the first Dax 30 company to introduce a women’s quota. The firm said it plans to ensure that 30% [...]

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Anheuser-Busch InBev to make ‘green’ beer by cutting down on water

15 03 2010

Budweiser brewer Anheuser-Busch InBev plans to start making watered-down beer — as in cutting down water usage in its production process to help make the company’s operations more eco-friendly. By the end of 2012, the company plans to whittle down its worldwide water use by 30% to 3.5 hectoliters of water for each hectoliter of [...]

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P&G Expands ‘Future Friendly’ Marketing Effort

15 03 2010

Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility under the guise of consumer education. P&G, which owns Tide, Pampers, PUR and Duracell, among other brands, first introduced Future Friendly at the 2009 Clinton Global Initiative in September of 2009. Now, with a full marketing launch kicking off the week [...]

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Google vs. China: Claws Come Out, Search Giant Sounds Like Sovereign Nation

12 03 2010

The spat between Google and the Chinese government has been rumbling along for weeks, but just now it’s been elevated to “fist fight” status: The inevitable strongly-worded Chinese warning about “consequences” has arrived. The warning came today from the Minister of Industry and IT, Li Yizhong, who was speaking to reporters at the annual National [...]

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Tropicana: Trying to Make a Greener Orange Juice

11 03 2010

How green is your orange juice? A couple of years ago, PepsiCo, which owns the orange-juice brand Tropicana, tried to size up the carbon footprint of the popular morning tonic. It found that each half-gallon carton of OJ is responsible for 3.75 lbs. of CO2. What was particularly surprising was where much of that CO2 [...]

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Unholy alliance: green NGO’s buddy up with big corporations

11 03 2010

Nature Conservancy, Conservation International, WWF, Sierra Club — are the biggest environmental NGO’s losing credibility by receiving funds from major corporations? While at Copenhagen I found myself faced with a troubling reality — as more and more corporations realize there is a wealth opportunity in climate and environmental initiatives, they are starting to throw big [...]

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Unilever budgets N25m for water, sanitation

10 03 2010

Unilever Plc says it has set aside N25.2m to sink boreholes and construct toilets to demonstrate its commitment to the water, sanitation and hygiene campaign. The company’s Managing Director, Mr Thomas Boedinger, disclosed this on Tuesday at Okpoga, Benue State, during a WASH campaign organised in conjunction with WaterAid Nigeria, a non-government organisation. The campaign [...]

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