Skip to content

Luxury firms slammed for lacklustre moves to save planet

PARIS (AFP) – The luxury industry is not doing its bit to save the planet, according to a World Wildlife Fund study of the world’s 10 largest publicly-traded luxury firms. In a study completed at the end of last month, the WWF environmental group chided luxury brands for being “slow to recognise their responsibilities and opportunities” vis-a-vis global warming and ethical trade and called on celebrities who help sell the brands to sit up and take note. “Many luxury consumers are part of an affluent global elite that is increasingly well educated and concerned about social and environmental issues,” said the WWF-UK study. “Successful people now want the brands they use to reflect their concerns and aspirations for a better world.” But the best score obtained by the world’s 10 luxury giants in the WWF’s ranking of A to F — best score to worst score — was a C+ by French luxury group L’Oréal. It was followed by Hermes and LVMH (owners notably of Louis Vuitton, TAG Heuer, Fendi, Marc Jacobs and top champagnes), both also of France and both also scoring C+s. Bottom of the chart was Italian shoe and leather goods Tods, with an F. Italy’s Bulgari jeweller and luxury goods came second last, also with an F, while Swiss luxury conglomerate Richemont was third to bottom with a D. The ranking, WWF said, was based firstly on reports by the companies themselves to the Ethical Investment Research Service (EIEIS) and secondly on media reports collected on these companies by a Geneva-based research house, Covalence. > Continue.

Publication: Covalence in the News | Country: Global | Company: Tod’s, Bulgari, Swatch, PPR, Richemont, Coach, LVMH, Hermès, L’Oréal, Tiffany | Source: AFP071217_afp_loreal.JPGPARIS (AFP) – The luxury industry is not doing its bit to save the planet, according to a World Wildlife Fund study of the world’s 10 largest publicly-traded luxury firms. In a study completed at the end of last month, the WWF environmental group chided luxury brands for being “slow to recognise their responsibilities and opportunities” vis-a-vis global warming and ethical trade and called on celebrities who help sell the brands to sit up and take note. “Many luxury consumers are part of an affluent global elite that is increasingly well educated and concerned about social and environmental issues,” said the WWF-UK study. “Successful people now want the brands they use to reflect their concerns and aspirations for a better world.” But the best score obtained by the world’s 10 luxury giants in the WWF’s ranking of A to F — best score to worst score — was a C+ by French luxury group L’Oreal. It was followed by Hermes and LVMH (owners notably of Louis Vuitton, TAG Heuer, Fendi, Marc Jacobs and top champagnes), both also of France and both also scoring C+s. Bottom of the chart was Italian shoe and leather goods Tods, with an F. Italy’s Bulgari jeweller and luxury goods came second last, also with an F, while Swiss luxury conglomerate Richemont was third to bottom with a D. The ranking, WWF said, was based firstly on reports by the companies themselves to the Ethical Investment Research Service (EIEIS) and secondly on media reports collected on these companies by a Geneva-based research house, Covalence. Image source: afp.google.com. > Continue.

Publication: Covalence in the News | Country: Global | Company: Tod’s, Bulgari, Swatch, PPR, Richemont, Coach, LVMH, Hermès, L’Oreal, Tiffany | Source: AFP

Back To Top