BrandWatch – December 2007: Better welfare
14 12 2007
Clothes chain Gap is planning to label its clothes “sweatshop freeâ€. Following claims that the company has sold clothes made in factories that use child labour, the firm met anti-sweatshop charity Global March Against Child Labour to discuss ideas such as allowing customers to track where their clothes were made online. More good news for Marks & Spencer and their reputation as a flag flyer for ethical retailers from reputation research firm Covalence’s annual retail industry report. This tracks how the ethical efforts of supermarkets are perceived by non-governmental organisations, the media and other groups, and found M&S ahead of its rivals. The world’s largest retailer, Wal-Mart, is still playing catch-up, although the study found a growing feeling that the company was making good progress towards being more responsible. Image source: Covalence. > Continue.
Publication: Covalence in the News | Country: Global | Company: Wal-Mart, Marks & Spencer, Gap Inc. | Source: Ethical Corporation
